topic Re: Sales closed won conversion in Tips, Tricks & Best Practices

Sales closed won conversion

CFalstad — Thu, 03 Mar 2022 18:46:56 GMT

Hi All -

I am finding that many deals that are 'closed won' are not/have not been converted to actual companies (from deals to companies). These deals just seem to live in the 'closed won' section of deals. Is there a way to convert them? Or a notification that indicates when something has been 'closed won'? The only way, right now, that I am made aware of the 'win', is when the paperwork is sent over to me to upload. TIA

Re: Sales closed won conversion

PamCotton — Fri, 04 Mar 2022 22:35:40 GMT

Hello @CFalstad, I want to invite some top experts.

Hi @ElyshaShave @AM8 @AmyDwyer, do you have any thoughts on this?

Thank you,

Pam

Re: Sales closed won conversion

karstenkoehler — Sat, 05 Mar 2022 06:40:49 GMT

Hi @CFalstad,

HubSpot does not automatically create or convert a deal into a company. Company records can be (and usually are) associated with the deal record, linked so to say. Generally, this should happen when a deal is created: In the deal create form in the right sidebar, users can choose a company record to link.

(Let me know if that makes sense or if you have something else in mind here.)

Regarding a notification for closed won deals, this would require access to deal-based workflows (requiring Sales Hub Professional). Navigate to Menu > Automation > Workflows and set up a workflow like below:

(In lower HubSpot subscriptions, this cannot be achieved.)

Let me know if you have any follow-up questions. If you can share more context about your processes, there might also be another way to accomplish your goals.

Best regards

Re: Sales closed won conversion

CFalstad — Mon, 07 Mar 2022 14:59:07 GMT

@PamCotton @karstenkoehler Thank you both! I appreciate the help. @karstenkoehler thank you for the thoroughness of your response - it is quite helpful.

Re: Sales closed won conversion

CFalstad — Wed, 09 Mar 2022 21:19:13 GMT

Hi Karsten -

Thank you for your reply - it does help me. I was hoping for a bit more automation with the 'deal close' but I'll get a workflow created. Where do closed deals go? Do they just sit in a 'closed' status? Or should we create another deal stage and move them there once closed?

Thank you in advance,

Cheryl

Re: Sales closed won conversion

CFalstad — Wed, 09 Mar 2022 21:24:28 GMT

Hi again Karsten -

You asked about our processes. When a deal is closed (won or not), the deal just sits in that end stage. I'd like to a place to put all of these closed deals so the stages aren't too cluttered.

Re: Sales closed won conversion

karstenkoehler — Thu, 10 Mar 2022 05:23:53 GMT

Hi @CFalstad,

If there is anything that should trigger a deal to be closed, let me know. Generally, this is a manual step where the sales rep makes this exact decision.

Also it's common practice to have all these deals in the closed won and closed lost columns. You can remove them from your view by clicking More filters and adding a filter for "Deal stage is none of Closed won or Closed lost". By clicking on Save view, you can save this view under the name "Open deals" and you won't see a "cluttered" column. I would not recommend moving them to another column. This only shifts the "problem" and messes with reporting.

Best regards!

Re: Sales closed won conversion

CFalstad — Thu, 10 Mar 2022 14:58:33 GMT

This is perfect! Thank you for your time and expertise.

Have a fabulous day!

Cheryl