Internal Marketing Request Form Ideas

MDiaz705 — Fri, 11 Jul 2025 16:36:56 GMT

Does anyone have any experience creating a Marketing Request Form in HubSpot? We want to have a form for internal team members outside of Marketing to request collateral, giveaways, permission/funding to attend events, etc.

Ideally we would rather use a PM software to receive requests, but that is out of budget at the moment.

Re: Internal Marketing Request Form Ideas

karstenkoehler — Fri, 11 Jul 2025 16:48:06 GMT

Hi @MDiaz705,

Happy to help here! A few considerations:

HubSpot has built-in source and activity tracking. Some HR teams, depending on the country and legislation, aren't too happy about this tracking; in some case it's even forbidden. Make sure to check with HR / legal first.
If you want a simple process where a form submission triggers an email to someone who then processes the request in their inbox, you'll need just that: a regular form with an email address to be notified. https://knowledge.hubspot.com/forms/create-and-edit-forms
Using conditional logic, you can guide the requester: https://knowledge.hubspot.com/forms/create-and-edit-forms?hubs_content-cta=adding-conditional-logic-to-forms&hubs_content=knowledge.hubspot.com/forms/use-dependent-form-fields#add-conditional-logic-to-forms-content-hub-or-marketing-hub-professional-and-enterprise-only
If you want an actual ticket system, those form submission should create tickets: https://knowledge.hubspot.com/records/create-tickets#create-tickets-in-your-conversations-inbox
It's a good idea to use a separate pipeline for internal requests to not have internal and external tickets mixed in one pipeline: https://knowledge.hubspot.com/object-settings/set-up-and-customize-pipelines

The rest, I would say, behaves exactly as if it was an external stakeholder group. You can set up automatic confirmation emails, reports, custom properties etc.

Let me know if you have any specific follow-up questions!

topic Internal Marketing Request Form Ideas in Tips, Tricks & Best Practices

Internal Marketing Request Form Ideas

Re: Internal Marketing Request Form Ideas