Affiliate marketing

lzhao8 — Thu, 19 Jun 2025 15:13:37 GMT

Hi everyone,

I'm not sure if this is the right place to ask this question. I work for a consultancy agency in London. I'm tasked to find partners or affiliates to help promote and push sales for our strategy hub subscription service. Our goal is to have 100 subscribers this year. Our target is decision-makers who are in luxury lifestyle brands and investment entities that take an interest in China. Any suggestions? The various affiliate platforms I've found online are either only tracking or database-based but not actively recruiting or commission-only based affiliates.

Re: Affiliate marketing

karstenkoehler — Thu, 19 Jun 2025 15:23:03 GMT

Hi @lzhao8,

This sounds like a very targeted and high-value offering, so a more strategic outreach approach might be better than relying on typical affiliate platforms. Below are some considerations generated with the help of AI.

Rather than waiting for affiliates to come to you, consider building a shortlist of individuals or small agencies who already have strong networks within the luxury lifestyle and investment sectors. Think high-end consultants, boutique marketing firms, or thought leaders who regularly attend or speak at luxury and finance-related events. A direct partnership model where you offer a meaningful incentive or a white-label version of your hub might be more appealing to this group than traditional affiliate percentages.

It could also be worth approaching private member clubs, concierge services, and even family office networks. These groups often look for unique insights or services to offer their clients. Since your focus is on China, you may find added traction with cross-border business consultancies or expat networks that have China-facing interests. If they see value in the intelligence your subscription offers, they could act as natural promoters, especially if you frame it as an insider advantage for their elite clientele.

Lastly, I would suggest reaching out personally via LinkedIn or through warm intros whenever possible. Craft a bespoke message that highlights how your Strategy Hub fills a knowledge or positioning gap for their audience. People who deal with high-net-worth individuals or investment managers are more receptive to curated, relevant opportunities than mass messages. If you can provide a sample report or exclusive preview, that often helps demonstrate the immediate value of the subscription.

Best regards

Re: Affiliate marketing

lzhao8 — Thu, 19 Jun 2025 16:13:53 GMT

Thanks, that's some great insights here!

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Affiliate marketing

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Re: Affiliate marketing