topic Re: Seeking Advice on Managing Bounced Contacts and Maintaining Email Reputation in Tips, Tricks & Best Practices

Seeking Advice on Managing Bounced Contacts and Maintaining Email Reputation

HarshaKumara — Thu, 27 Mar 2025 11:24:54 GMT

Hi Community,

We’re currently working on establishing an internal process to manage bounced contacts, minimize bounce rates, and maintain a strong email-sending reputation. I’ve reviewed some community posts and gathered a few ideas, such as creating active lists from bounced emails, taking proactive steps, researching contacts, and verifying email authenticity.

I’d love to hear if any of you have developed an automated process to handle this or implemented a manual process that involves collaboration between Sales and Marketing to manage and clean bounced contacts. What do you consider the best approach for this?

Looking forward to your insights!

Gelöst: HubSpot Community - Handling Bounced Contacts and Improving Database Health - HubSpot Community

Gelöst: HubSpot Community - Re: Monitor data quality and usage of Hubspot - HubSpot Community

Re: Seeking Advice on Managing Bounced Contacts and Maintaining Email Reputation

JEdwards71 — Thu, 27 Mar 2025 11:32:26 GMT

What works best for me is creating a dynamic list in HubSpot to track any contacts marked as bounced. I usually review this list monthly, then either clean up the contacts or run a re-engagement workflow to try reconnecting. Also, setting up automated alerts when bounce rates spike helps catch deliverability issues early.

Re: Seeking Advice on Managing Bounced Contacts and Maintaining Email Reputation

karstenkoehler — Thu, 27 Mar 2025 11:36:16 GMT

Hi @HarshaKumara,

Could you maybe specify your goal?

If your goal is to reduce bounces and retain a strong reputation, then HubSpot will automatically exclude bounced contacts from emails. Additionally, you could use an email validation tool, some of which integrate with HubSpot: EmailHippo, Verifalia, Neverbounce, Zerobounce etc. If you populate lists with the validation results and exclude bad contacts from email sends, you have a semi-autoamted process.

In terms of collaborating between marketing and sales, which goal exactly are you aiming for here? What is your understanding of "cleaning" a bounced contacts? Finding out what the new address of that contact is if they have moved on? That will always have to be a manual step, so a semi-automated process could be a workflow that creates a task for the contact owner based on a validation result or a bounce, asking them to check whether the email address can be corrected or whether there is a new one.

Best regards