topic Re: Tagging/Grouping Companies in Tips, Tricks & Best Practices

Tagging/Grouping Companies

GlenMichaelsen — Wed, 26 Mar 2025 14:50:37 GMT

Hi all,

We want to create segments of our companies (clients), which would be dividing them into 5-6 groups.

Lets just call them Group 1, Group 2, Group 3, etc.

A company can only be in one group – but we want to be able to track, how many clients move from one to another – and to easy see how many clients are in the different groups.

What would be the best way of handling this? Using lifecycle stage or using a custom "Dropdown" property?

Regards

Glen

Re: Tagging/Grouping Companies

karstenkoehler — Wed, 26 Mar 2025 14:56:24 GMT

Hi @GlenMichaelsen

Definitely a custom company property: https://knowledge.hubspot.com/properties/create-and-edit-properties

Lifecycle stages are meant to track where your prospects or customers are in their buyer's journey, at which step of the way, not which bucket they belong into.

Best regards!

Re: Tagging/Grouping Companies

GlenMichaelsen — Wed, 26 Mar 2025 15:03:27 GMT

Hi Karsten

Thanks for quicky reply – will it be easy to track how many companies change from one to another status then?

Re: Tagging/Grouping Companies

karstenkoehler — Wed, 26 Mar 2025 16:12:58 GMT

@GlenMichaelsen if you use a workflow to set a date when a company enters a certain bucket, yes, then you can create calculation properties for the time between certain dates: https://knowledge.hubspot.com/properties/create-calculation-properties