topic Re: HubSpot Email Campaign Optimization in Tips, Tricks & Best Practices

HubSpot Email Campaign Optimization

DBrown772 — Tue, 25 Feb 2025 18:53:36 GMT

What are some advanced strategies you've used to optimize email campaigns in HubSpot? I'm especially interested in improving open rates and engagement."

Re: HubSpot Email Campaign Optimization

kennedyp — Tue, 25 Feb 2025 23:57:40 GMT

Hi @DBrown772! Welcome to the Community-- happy to have you here 😊

I'd love to share these similar threads with some great resources from other Community members:

& these HubSpot Blog posts:

Feel free to share more about what your campaign consists of and the community may be able to provide more specific advice!

Best,

Kennedy

Re: HubSpot Email Campaign Optimization

DBrown772 — Thu, 27 Feb 2025 00:14:23 GMT

Thankyou @kennedyp it really helpful

Re: HubSpot Email Campaign Optimization

FCorbaci — Thu, 27 Feb 2025 12:29:58 GMT

@DBrown772 hi,

There are some very good rules that apply to most campaigns in blogs that @kennedyp shared. I'd point out two things helped our engagements rate:
* Learning through A/B testing. There are certain things, words, designs that clicks with your audience and there is no rule or guide for it out there. And to understand that, I would A/B test as much as I can in every email marketing campaign. Subject lines are usually a good starting point for increasing open rates.
* Finding whats the right time to send emails per person. People tend to have a routine time where they look at their emails, and the rest has higher chance to be ignored. I m not sure if this has been rolled out lately or in beta but there already existing reporting capabilities for you to understand when people are interacting with your emails. https://knowledge.hubspot.com/marketing-email/analyze-your-marketing-email-campaign-performance#email-performance-rates-by-hour-of-the-day You can tailor your campaign send times based on your findings about your audience.

Best,
Firat