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AMA: Filling Your Lead Pipeline in a Challenging Environment [Now Closed]

lalexander — Wed, 29 Apr 2020 14:27:44 GMT

Many companies have been forced by the global situation to replace in-person events or meetings with online ones and to develop new means of filling lead pipelines. If you’re looking to supplement your existing lead gen methods, submit a question below for HubSpot’s Global Head of Business Development, Tom Murdock.

Tom will be joining us in the Power User Community live next week to address the specific questions you post here. Post a lead gen challenge that your company is facing right now or just a general question on business development below, and he’ll offer his expertise and input on ways you can fill your sales team’s pipeline in creative ways.

UPDATE 4/28: This AMA is now closed. Please see key takeaways and the recording here!

Re: AMA: Filling Your Lead Pipeline in a Challenging Environment [OPEN NOW]

brndnstwrt — Fri, 17 Apr 2020 21:29:37 GMT

I suppose it has always been the case that B2B marketers have a unique view of digital marketing because we are simultaneouly using digital channels to drum up leads for our sales teams at the same time those tools are being pointed at us with pitches for our marcom budgets.

Now 4+ weeks into a new world, everyone has been forced to go all-digital and we're hearing deafening noise in our inboxes. In normal times, the advice was to simply win the content war by producing better content, then testing and optimizing it repeatedly. But we're now seeing what happens when everyone tries to do that in short order, all at once.

So here is my question: In a time of deafening noise in email and content marketing, where is the next frontier to cultivate inbound-style lead generation?

Re: AMA: Filling Your Lead Pipeline in a Challenging Environment [OPEN NOW]

lalexander — Mon, 20 Apr 2020 18:19:06 GMT

@lfuzo @Jmernst @dennisedson @huntermgorman @Lorenzo_Bossi @cynthia_dunlop @monicatuset

I wanted to make sure that each of you had the opportunity to ask questions of Tom as leaders at your respective companies! Any particular challenges your company is facing with your lead gen/pipeline as a result of the pandemic that he can help you with? (Also, you can join the session LIVE by filling out the form above!)

Re: AMA: Filling Your Lead Pipeline in a Challenging Environment [OPEN NOW]

lalexander — Mon, 20 Apr 2020 18:20:01 GMT

@Phill_CF @M_F_Griffin @jonathan_unger @skalka @baylistefl Also wanted to make sure you all saw this opportunity to ask our Head of Business Development any questions you have about lead gen during this time - he's eager to help however he can. 🙂