topic Re: Available LLM/AI solutions to double check HS data for Data Enrichment in 💬 RevOps Discussions

Available LLM/AI solutions to double check HS data for Data Enrichment

ISmolin — Thu, 05 Mar 2026 11:41:06 GMT

Hi colleagues,

As we know, it's tricky to scale and use Smart properties when we are talking about hundreds and thousands of companies. I'm attaching the desired outcome we'd like to achieve in our company, with an option to check the data we get thanks to Smart Properties and HS Data Enrichment by another LLM/AI that will be integrated with HubSpot, aiming for data accuracy of at least 80%.

To explain the slide, let's imagine we have a segment (list) that consists of 1000 companies, and all of them are in HubSpot. We use 5 Smart Properties and are getting data thanks to that feature - 1st phase. For some of them, the data is missing/unknown, and that means it will be returned to the bucket and be checked again, maybe by another prompt or LLM, with the end goal of getting the data and enriching it to HS. Then we are moving to Phase 2, where we add the next 5 Smart properties and get from it 25 companies that will be kind of AIQL and passed to the digital leadgen team or to the Prospecting Agent. The data that was returned at Phase 2 with unknown will be returned to the bucket the same way we did in Phase 1 to get it enriched. In each Phase, we have 2nd LLM/AI that will check the returned data to be sure it's accurate and only then move forward.

The questions - any ideas about such a 2nd LLM/ AI for data enrichment, considering HubSpot will be the 1st leg here.

PS. The reason to double-check - data accuracy, because HS Smart properties fail when we scale massively, and there is no unique/ master prompt I was able to find doing such an exercise. To give you an idea - we do 3d visualization for furniture manufacturers and retailers, US and Canada-based based and some of them - manufacturers have pricing on the website, some no, and the prompt should go to the Shop category for example, and check pricing if available, if not, go to the retailer that they sell through, and it's complicated.

We do have 1 vendor who prepares an estimation and offer with several options for you, but I want to be secure, and we do have the budget for such a solution. Clay is not able to achieve this goal as well because the price is not reasonable, like 800$ per month, when it comes to the integration with HubSpot. We had several calls, I asked to do a test - GTM engineer sharing properties I'm interessted in and rssults were much worse compared to HS - no idea how they do it havig so many data sources, but they fail.

Thank you in advance.

Re: Available LLM/AI solutions to double check HS data for Data Enrichment

BérangèreL — Thu, 05 Mar 2026 13:05:22 GMT

Hi @ISmolin and great post, thanks for asking the HubSpot Community!

I'd love to hear the insights from our Top Champions: Hi @danmoyle, @HubDoPete and @TomM2 do you have suggestions for @ISmolin, please?

Thanks so much and enjoy the day!
Bérangère

Re: Available LLM/AI solutions to double check HS data for Data Enrichment

danmoyle — Fri, 06 Mar 2026 19:49:23 GMT

A very interesting use case @ISmolin (thanks for the tag @BérangèreL!). I can see using HubSpot custom workflows along with an integrated LLM for this, for sure. I haven't done this (I don't know how many people would have at this point) but in a little research and confirmation, I found a few alternatives to Clay.

Databar.ai has key features like waterfall AI across 80+ sources, custom prompts for pricing (site → retailer fallback), batch re-enrichment up to 10k rows, and CRM sync. It looks like it's about $39/mo (1k credits - not sure how far those go) and a native integration for lists/records & AI scraper verifies Smart Property gaps with HubSpot.

I also saw FullEnrich that includes features like triple verification + 20+ sources, unlimited users, waterfall for firmographics/pricing, and more than 1,000 app integrations including HubSpot. Pricing looks like $29/mo (500 credits - again not sure how far those go). Plus there's direct HubSpot sync, nice for scaling 1,000+ companies with accuracy focus.

And the third one I found is Datagma. They boast real-time list enrichment, audit logs for verification, segments "AIQL" outputs, and strong for US/Canada firmographics. Pricing seems very simple at $49/mo. It's a HubSpot Marketplace app and enriches static/dynamic lists in phases.

I'd also look at what exists in the agent.ai marketplace. I know that's a treaure trove of leading edge agents.

I hope that helps a bit!