topic HubSpot: Great for B2B, How about for B2C? in 💬 RevOps Discussions

HubSpot: Great for B2B, How about for B2C?

Vicente1 — Fri, 26 May 2023 18:28:19 GMT

H there,

I've always used Hubspot for B2B, but anyone has any ideas on how to organize objects (Conmpanies, Deals, Cotacts, etc), around a B2C operation?

I've seen it, but I can't wrap my head around all of the "@gmails.com´s", and companies.

In my B2C there is a subscription, but they are consumers, not people on companies.

Any ideas on how to organize hubspot's objects on a B2C setting?

Betreff: Great for B2B, How about for B2C?

MiaSrebrnjak — Wed, 17 May 2023 12:19:53 GMT

Hi,

This is a very interesting topic, thanks for reaching out @Vicente1!

I wanted to tag in a couple of subject matter experts to see if they have any input on this matter:

Hi @Jnix284, @TomM2, @jforte, do you have any insights you could share here? Thank you!

Cheers
Mia, Community Team

Re: Great for B2B, How about for B2C?

TomM2 — Wed, 17 May 2023 14:36:45 GMT

Hey @Vicente1 regarding objects there's no a huge difference between b2b or b2c, realistically within b2c you won't be using the company's object as much, companies is great for ABM and if you're running ABM strategies you'll likely find yourself in there a lot more than contacts.

You can disable auto-associating companies and contacts if you wish to avoid things like large freemail provider companies.

Realistically it's all about your marketing, sales and/or services strategy. A sales email is a sales email, a social post is a social post, a feedback survey is a feedback survey etc regardless of if the recipient is receiving a b2b or b2c product. The best process would be to map out your marketing, sales or services user journey and strategy, then start fitting in the HubSpot tools to that.
For example a very basic journey could be something like:

Contacts fills out form > Receives follow-up email > Rep schedules meeting > Rep sends proposal > Payment > Subscription starts.

You can then start looking at the HubSpot tools and say something like:
Fills out HubSpot form > Automate a follow-up email > Add meeting links to automated email for booking > Create task for rep to follow-up > Create deal in HubSpot > Use HubSpot quotes to send proposal > track payments in HubSpot > Track Subscriptions in HubSpot > Automate renewal emails and create tasks for reps.

Obviously it would be far more in-dept than that depending on your business, but realistically it's all down to your company's strategy and user journey. HubSpot tools can definitely fit in, but you may not need some of the more ABM specific tools for your needs.

Re: Great for B2B, How about for B2C?

Jnix284 — Wed, 17 May 2023 19:44:17 GMT

Hi @Vicente1 having used HubSpot for b2c in the real estate industry, the struggle is real, but as @TomM2 mentioned, turning off the auto-association with companies will help.

For us, it was still helpful to know where the customer worked, so we still used companies, but it was a very minor data point instead of the main focus.

Thankfully many changes have been made in HubSpot to make this easier over the years, like choosing what data you want to show on your deal records, customizing your about views, cards, etc.

I think the most important thing to do is map out the sales process - what does it look like? what are the least amount of stages needed? then create your deal stages accordingly, depending on your industry, sales team, etc. it might look very different, but it's completely manageable.