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    <title>topic [MAY 6] Discussion Thread | Webinar: How HubSpot Scaled its GTM Strategy with Automation in &amp;#128197 Events</title>
    <link>https://community.hubspot.com/t5/128197-Events/MAY-6-Discussion-Thread-Webinar-How-HubSpot-Scaled-its-GTM/m-p/429896#M357</link>
    <description>&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;Thank you so much for joining the webinar! We hope you took away some interesting learnings. Please share what you thought of the event or leave any questions you may have for the panelists in the comment section below.&amp;nbsp;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;U&gt;&lt;STRONG&gt;About the event&lt;/STRONG&gt;&lt;/U&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;At HubSpot, we’re obsessed with providing a truly delightful customer experience. But as your company scales, continuing to provide a great customer experience can be difficult. Automation can help, but not if your strategy isn’t set up to grow and scale as you do.&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;HubSpot has injected automation into our teams and processes, scaling to a $1B business with over 100K happy customers. Now, we want to share our automation strategies with you!&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;The speakers:&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;A href="https://www.linkedin.com/in/markznutas/" target="_blank" rel="noopener"&gt;Mark Znutas&lt;/A&gt;&lt;/STRONG&gt;&lt;SPAN style="font-weight: 400;"&gt;&lt;STRONG&gt;,&lt;/STRONG&gt; VP, GTM Strategy&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;A href="https://www.linkedin.com/in/rleist/" target="_blank" rel="noopener nofollow noreferrer"&gt;&lt;STRONG&gt;Rachel Leist,&lt;/STRONG&gt;&lt;/A&gt;&lt;/FONT&gt;&lt;FONT size="4"&gt;&amp;nbsp;&lt;SPAN&gt;Director, Automation and Demand generation&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;A href="https://www.linkedin.com/in/marilynlouis/" target="_blank" rel="noopener"&gt;Marilyn Louis&lt;/A&gt;&lt;/STRONG&gt;&lt;SPAN style="font-weight: 400;"&gt;&lt;STRONG&gt;,&lt;/STRONG&gt; Manager, Business Capabilities&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;A href="https://www.linkedin.com/in/ariechtwilson/" target="_blank" rel="noopener"&gt;Ari Echt-Wilson&lt;/A&gt;&lt;/STRONG&gt;&lt;SPAN style="font-weight: 400;"&gt;&lt;STRONG&gt;,&lt;/STRONG&gt; Manager, Retail &amp;amp; Conversations Strategy&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;In this webinar on May 6 at 1pm ET, HubSpot leaders walked you through:&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;How HubSpot scaled our GTM process with automation, and what to consider before you automate&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;Where HubSpot has leaned into automation at each stage of our flywheel, to attract, engage and delight customers at scale.&amp;nbsp;&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;A framework for scaling with RevOps.&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;What kind of questions do you still have about HubSpot’s automation strategy? What kinds of questions do you have for the folks who define our strategy and bring it to life? &lt;/SPAN&gt;&lt;STRONG&gt;Ask your questions for our panelists below&lt;/STRONG&gt;!&lt;/FONT&gt;&lt;/P&gt;</description>
    <pubDate>Thu, 06 May 2021 14:11:38 GMT</pubDate>
    <dc:creator>jbogaert</dc:creator>
    <dc:date>2021-05-06T14:11:38Z</dc:date>
    <item>
      <title>[MAY 6] Discussion Thread | Webinar: How HubSpot Scaled its GTM Strategy with Automation</title>
      <link>https://community.hubspot.com/t5/128197-Events/MAY-6-Discussion-Thread-Webinar-How-HubSpot-Scaled-its-GTM/m-p/429896#M357</link>
      <description>&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;Thank you so much for joining the webinar! We hope you took away some interesting learnings. Please share what you thought of the event or leave any questions you may have for the panelists in the comment section below.&amp;nbsp;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;U&gt;&lt;STRONG&gt;About the event&lt;/STRONG&gt;&lt;/U&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;At HubSpot, we’re obsessed with providing a truly delightful customer experience. But as your company scales, continuing to provide a great customer experience can be difficult. Automation can help, but not if your strategy isn’t set up to grow and scale as you do.&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;HubSpot has injected automation into our teams and processes, scaling to a $1B business with over 100K happy customers. Now, we want to share our automation strategies with you!&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;The speakers:&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;A href="https://www.linkedin.com/in/markznutas/" target="_blank" rel="noopener"&gt;Mark Znutas&lt;/A&gt;&lt;/STRONG&gt;&lt;SPAN style="font-weight: 400;"&gt;&lt;STRONG&gt;,&lt;/STRONG&gt; VP, GTM Strategy&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;A href="https://www.linkedin.com/in/rleist/" target="_blank" rel="noopener nofollow noreferrer"&gt;&lt;STRONG&gt;Rachel Leist,&lt;/STRONG&gt;&lt;/A&gt;&lt;/FONT&gt;&lt;FONT size="4"&gt;&amp;nbsp;&lt;SPAN&gt;Director, Automation and Demand generation&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;A href="https://www.linkedin.com/in/marilynlouis/" target="_blank" rel="noopener"&gt;Marilyn Louis&lt;/A&gt;&lt;/STRONG&gt;&lt;SPAN style="font-weight: 400;"&gt;&lt;STRONG&gt;,&lt;/STRONG&gt; Manager, Business Capabilities&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;&lt;A href="https://www.linkedin.com/in/ariechtwilson/" target="_blank" rel="noopener"&gt;Ari Echt-Wilson&lt;/A&gt;&lt;/STRONG&gt;&lt;SPAN style="font-weight: 400;"&gt;&lt;STRONG&gt;,&lt;/STRONG&gt; Manager, Retail &amp;amp; Conversations Strategy&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;STRONG&gt;In this webinar on May 6 at 1pm ET, HubSpot leaders walked you through:&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;How HubSpot scaled our GTM process with automation, and what to consider before you automate&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;Where HubSpot has leaned into automation at each stage of our flywheel, to attract, engage and delight customers at scale.&amp;nbsp;&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;A framework for scaling with RevOps.&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;FONT size="4"&gt;&lt;SPAN style="font-weight: 400;"&gt;What kind of questions do you still have about HubSpot’s automation strategy? What kinds of questions do you have for the folks who define our strategy and bring it to life? &lt;/SPAN&gt;&lt;STRONG&gt;Ask your questions for our panelists below&lt;/STRONG&gt;!&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 06 May 2021 14:11:38 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/128197-Events/MAY-6-Discussion-Thread-Webinar-How-HubSpot-Scaled-its-GTM/m-p/429896#M357</guid>
      <dc:creator>jbogaert</dc:creator>
      <dc:date>2021-05-06T14:11:38Z</dc:date>
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