topic Re: Page View to Contacts with specific property value conversion rate report in Reporting & Analytics

Page View to Contacts with specific property value conversion rate report

CRosa — Thu, 16 Oct 2025 17:31:20 GMT

Trying to use the Custom Journey Report to create a simple conversion rate report (funnel preferred) that shows, of the number of page views to one specific URL (within the last 365 days), what percentage became contacts with a specific custom property value "ever was" populated, e.g: Custom Contact Status "ever was" = MQL.

Where I'm stuck:

I can't use Lifeycle Stage because the historical values in it are unreliable.
I can't use deals because MQL is the value we want to stop at.
I can't use the Custom Status = MQL as a contact filter in the report because that prevents the "include anonymous visitors" from being included in the webpage views. We want the gross number of page views to be used, regarless of whether a contact was created.
I tried creating a custom event to tabulate this action, but I believe it only starts counting after creating the event, and I need historical data in the report, so that's out.

Seems like this should be simple and I'm missing something. 🤔

Re: Page View to Contacts with specific property value conversion rate report

chighsmith — Thu, 16 Oct 2025 23:57:26 GMT

Hi @CRosa,

Thank you for posting to the Community!

Tagging in some of our Subject Experts to see if they have any advice -- Hi @colinwitt @ScottPennwood and @Josh Do any of you have any advice on this?

Cassie, Community Manager

Re: Page View to Contacts with specific property value conversion rate report

CRosa — Fri, 17 Oct 2025 09:16:07 GMT

Thanks @chighsmith! And one more PS...

The webpage doesn't have a form on it, so the native conversion rate reporting like we'd get with a landing page/form is not viable either.