topic Understanding Email Reach in Reporting & Analytics

Understanding Email Reach

JColes23 — Tue, 15 Jul 2025 09:51:42 GMT

Hi,

Is there a way to see total reach for the emails we send in a campaign. Appreciate we can see OR and CTR etc for each email but is there a way to see how many individual recipients are opening emails across the campaign.

E.g. We may see 1,000 people open the first email and 1,000 people open the second but was that 1,000 individuals across both emails or 1,250 individuals across both?

Be great if there is a way other than exporting a list and running it manually through Google sheets.

Thanks!

Re: Understanding Email Reach

karstenkoehler — Tue, 15 Jul 2025 10:04:16 GMT

Hi @JColes23,

Yes, this is possible under Menu > Marketing > Marketing Email > tab Analyze. At the top, you can set a filter for campaign and then the reports below will give you what you need 🙂

For this to work, you assign the emails to a campaign: https://knowledge.hubspot.com/campaigns/create-campaigns

If that for some reason is not an option, you can also aggregate information in the custom report builder: https://knowledge.hubspot.com/reports/create-reports-with-the-custom-report-builder

For a number of recipients, like @franksteiner79 has pointed out, simply create a contact-based list and filter for marketing emails. Combine these by "OR" and HubSpot will deduplicate automatically within a list:

Let me know if you have any follow-up questions!

Betreff: Understanding Email Reach

franksteiner79 — Tue, 15 Jul 2025 10:00:08 GMT

Hi @JColes23

Any reason why you are not using a list and combine the open stats for the different emails via "Or" statements?

List in HubSpot only show unique contacts, so there won't be any double counting.

Frank

Re: Understanding Email Reach

JColes23 — Tue, 15 Jul 2025 16:20:47 GMT

Thank you for that!

And to clarify, in Marketing Email > Analyze the number shown underneath Open Rate (not the percentage) is the total number of unique people who have opened an email during the campaign, and not the total number of opens througout the campaign?

Re: Understanding Email Reach

karstenkoehler — Tue, 15 Jul 2025 16:46:51 GMT

@JColes23 no, this would be opens, not deduplicated by contact. If you want the list of contacts only, you'd need to create a list (see my previous reply and the screenshot) or a report in the custom report builder.