topic Re: Blog interaction parameters in Reporting & Analytics

Blog interaction parameters

Simoneponti89 — Mon, 09 Dec 2024 15:45:13 GMT

Hello,

The point is to find a parameter that allows us to understand how many interactions with the blog post there are: I could contemplate readings or clicks, I don't know which is the most appropriate parameter; the point is to understand how influential and effective blog posts are in achieving marketing goals.

What parameters can I consider?

Kind regards

Re: Blog interaction parameters

BérangèreL — Tue, 10 Dec 2024 08:25:30 GMT

Hi @Simoneponti89, I hope that you are well!

Great question, thanks for asking the Community!

Exactly, how would you define/measure the success of a campaign?

Our campaign analytics tools can provide detailed insight into your marketing efforts to help show value and measure success.
Check out the Advanced Marketing Reporting that might help you!

First, I'd like to share these resources that might be of interest:

- 15 Blog KPIs You Should Already Be Tracking
- 5 Critical Metrics to Measure Business Blog Performance
- The solution from @Jnix284 on this post "Most viewed blog posts"
- The solution from @jolle on this post "Blog performance report"
- Use marketing reports in the marketing analytics suite (BETA)

Also, I'd like to invite some of our Top Experts to this discussion: Hi @Phil_Vallender, @danmoyle and @GRajput do you have suggestions to help @Simoneponti89, please?

Have a great day and thanks so much! ⭐

Best,
Bérangère

Re: Blog interaction parameters

Jnix284 — Tue, 10 Dec 2024 19:24:55 GMT

@Simoneponti89 The effectiveness of blog posts can vary greatly depending on where the content for each posts aligns with your funnel.

One way to measure blog posts would be to incorporate them into your lead score - you could identify key blog posts for the consideration stage of the buyer journey to assign points to in your lead score.

As noted in the post linked by @BérangèreL, I typically export the blog analytics to a spreadsheet to drill down further into the stats for each blog - this can help give you quantitative data into the effectiveness because you can compare info like total sessions to bounce rate, etc. It's also a great way to identify opportunity to improve a post and to manage a publishing/republishing schedule.