topic Re: Shopify Integration Reporting Questions in Reporting & Analytics

Shopify Integration Reporting Questions

jamiev — Fri, 05 Jan 2024 02:11:15 GMT

I'm seeking advice on how to get more accurate reporting re: revenue amounts (closed deals) generated by contacts clicking "add to cart" buttons in our marketing emails.

We're using the most up to date "Products" modules as part of the Shopify integration when building our emails.

Example of the confusing / vague reporting I've gathered so far:

^^ so supposedly ALL email mktg has resulted in $17-18k (across ~65 deals) over the past year

Then paradoxically.. this report shows single mktg emails with 4 MILLION in revenue? (exceeding revenue totals for entire company, btw)

Any help is greatly appreciated – I need to quantify how our ecommerce-product-emails are performing to our client. I understand there's going to be overlap in sources and contact activity, but I pray I can get a bit more deep & accurate than this! 🙏 Thanks very much.

Re: Shopify Integration Reporting Questions

BérangèreL — Mon, 08 Jan 2024 09:44:05 GMT

Hi @jamiev, and Happy New Year!!!

Great question, thanks for asking the Community!

First, I'd like to share this article for information "Analyze revenue attribution for your content".

I also would like to ask our Top Experts on this subject: Hi @Drew_Cohen, @ConnorSlivensky and @NicoleSengers do you have suggestions to help @jamiev, please?

If anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much 🌟 and have a lovely day!

Best,
Bérangère

Re: Shopify Integration Reporting Questions

jamiev — Tue, 16 Jan 2024 03:19:17 GMT

Hi there - so that article's instructions apply solely to marketing ENTERPRISE accounts. We have marketing hub professional and operations as well.

Anything that can help us? Haha. This is still a premium priced service we invest in so we really hope so.

Our account rep officially pointed us here for answers about efficacy so I hope some of the other experts can weigh in 🙏

Re: Shopify Integration Reporting Questions

jamiev — Wed, 24 Jan 2024 18:55:50 GMT

@Drew_Cohen, @ConnorSlivensky and @NicoleSengers trying to ping anyone for help here.

Re: Shopify Integration Reporting Questions

carlosharriss — Wed, 27 Aug 2025 19:42:24 GMT

Your inflated revenue reporting likely stems from how HubSpot counts "Add to Cart" clicks as deals, even if no purchase is completed, and it doesn’t always sync cart updates or removals from Shopify. This leads to overcounting and attribution overlap, especially when multiple emails or touchpoints are involved. To fix this, set up custom event tracking, ensure your integration supports cart update syncing, use "influenced revenue" filters carefully, and back everything up with GA4 or GTM for more reliable conversion and revenue tracking.

If you're still having issues, you can https://americanwebsmaster.com/shopify — these experts will help you find the best medicine for your Shopify store. They helped me with all of my problems, and I’m sure they can do the same for you.