topic Re: How to keep track of conversions/contacts that call via Google Ads, within Hubspot? (#adcalls) in Reporting & Analytics

How to keep track of conversions/contacts that call via Google Ads, within Hubspot? (#adcalls)

Jordy_Beyond — Sat, 04 Nov 2023 13:13:53 GMT

One of my clients is receiving most of their leads via clients that make a call after clicking on a google ad -via the call extension-.

Currently these contacts are being copied into Hubspot by sales via the Gmail integration. This causes 80% of lead inflow being labeled as "offline source". However, at least 50% of these leads should be labeled "Paid".

Is there a way to track the lead source of these leads in a better and smart way?

(software used to track our calls is Adcalls)

Re: How to keep track of conversions/contacts that call via Google Ads, within Hubspot? (#adcalls)

DianaGomez — Mon, 11 Dec 2023 20:27:58 GMT

Hi @Jordy_Beyond,

Thanks for reaching out to the Community.

I understand that you would like to find a way to receive contacts from Google Ads in HubSpot and be able to track their source correctly. In that case, I highly recommend connecting your Google Ads account with HubSpot. This will allow you to seamlessly integrate your advertising efforts and collect valuable data.

You can find the steps here: Connect your Google Ads account to HubSpot.

Hope this helps,

Diana

Re: How to track Google Adwords conversions

Jordy_Beyond — Fri, 03 Nov 2023 16:13:51 GMT

Thank you for the response Diana. My Google Ads account is connected and I can see all the contacts that converted via Google ads by submitting a form. However, the contacts that make a direct call via Google Ads call extension and enter our Hubspot system at a later point aren't tracked...

Re: How to track Google Adwords conversions

DianaGomez — Mon, 11 Dec 2023 20:28:46 GMT

Hi @Jordy_Beyond,

Thank you for the details!

After investigating I want to provide you with some information regarding HubSpot's ability to track phone calls made through your "call tracking" on Google Ads.

HubSpot primarily tracks ads using the parameters that are automatically added to the URL when a contact clicks on an ad. However, certain requirements need to be met for us to track these ads. You can find more details about these requirements here: Requirements for tracking Google Ads.

Unfortunately, phone calls do not allow HubSpot to track the ad click using these parameters. As a result, we are unable to track these calls within our system.

Hope this helps clarify,

Diana

Re: How to track Google Adwords conversions

SB481 — Fri, 07 Feb 2025 10:56:03 GMT

Hi there, is tracking a phone call made from google ads still not possible? As per the above.

Does anyone have any further advice on how to accurately reflect the number of phone call conversions from google ads in hubspot?

Re: How to keep track of conversions/contacts that call via Google Ads, within Hubspot? (#adcalls)

Sweely — Mon, 29 Sep 2025 10:38:21 GMT

That’s a very common and frustrating issue when trying to connect paid ad performance to CRM data.

The good news is there are several ways to solve this, and since you’re already using a call tracking software (AdCalls) you have a head start.

The issue you’re facing is that the call is happening outside of the traditional website conversion flow, and when your sales team manually inputs the data, all the valuable source information is lost.

The fact that 80% of your inflow is "offline source" confirms that.

The ideal solution you're looking for involves setting up an automated feedback loop between AdCalls and HubSpot, while ensuring you retain the original Google Ads information.

This is where a combination of tools becomes necessary.

The solution should use the HubSpot API to create the contact or conversion event directly, the AdCalls API to extract the call data, the Google Ads API for the most granular click data, and the Google Analytics Data API to maintain a single source of truth for all conversion tracking.

You'll need an intermediary platform to stitch these together, and a service like Stape or Google Cloud Platform is excellent for this.

Here’s why this architecture is a good solution: When a user clicks your Google Ad, they are assigned a unique identifier by Google Ads, most commonly the GCLID (Google Click ID).

Your call tracking software, AdCalls, is already set up to capture this GCLID and associate it with the phone call.

When the call is completed, AdCalls uses its API to send a 'Call Complete' event.

This event contains the caller's phone number, the duration, and most importantly, the associated GCLID.

This is the key piece of information needed to attribute the lead correctly.

You can set up a server-side environment using Stape or Google Cloud Platform to receive this 'Call Complete' data via a webhook from AdCalls.

This server environment then uses the HubSpot API to check if the phone number already exists as a contact.

If not, it creates a new contact and importantly, sets the source property using the GCLID.

HubSpot's smart tracking capabilities will then automatically use the GCLID to look up the original ad click and correctly label the contact as "Paid Search" and provide the campaign, ad group, and keyword details.

Additionally, you can then use the Google Ads API and Google Analytics Data API to send back a server-side conversion event like phone_call_lead or conversion to both platforms.

This closes the loop entirely, ensuring Google Ads gets the accurate conversion data it needs for bidding optimization, and Google Analytics gets the complete conversion picture.

Using Google Tag Manager (GTM) can help manage the initial deployment of the tracking script that captures the GCLID on your website before the call happens, making the whole process more robust.

This automated method eliminates manual data entry, ensures correct attribution (labeling 50%+ as "Paid"), and gives your sales team contacts with accurate lead history from day one.