topic Re: Track UTM Parameters in Reporting & Analytics

Is it possible to track all intermediate UTM parameters for a contact in HubSpot?

lucascarabajal — Thu, 02 Apr 2026 16:33:57 GMT

Hi!

Is is possible to track all UTM parameters of a contact?

Right now, I'm able to track the first & last UTM adding those fields to my forms, but I need to track the intermediate parameters.

Best regards!

Moderator Note: This post was reviewed for relevancy and optimized for clarity on April 2, 2026. Thank you for your contributions to the HubSpot Community!

Re: Track UTM Parameters

Jake_Lett — Fri, 31 Mar 2023 16:02:40 GMT

Check out this great walkthrough of how to set this up. https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/How-to-pass-UTM-parameters-to-HubSpot-form/td-p/491554

I also just learned today there are some new UTM parameters in GA4 especially important if you are running paid ads. like utm_source_platform

https://support.google.com/analytics/answer/10917952?hl=en#zippy=%2Cin-this-article

Re: Track UTM Parameters

lucascarabajal — Fri, 31 Mar 2023 18:02:29 GMT

Thank you!

That is currently set up and I am able to track the first and last UTM of a user who converts on my form.

What I need is to track the intermediate UTM parameters of a lead.

For example, if a lead converts first through Facebook Ads, then through Twitter Ads, then through Linkedin and finally through Google Ads, I am only able to track Facebook and Google, but not the other sources.

Is it possible to see this history somehow in HubSpot?

Re: Track UTM Parameters

SNigam — Sun, 02 Apr 2023 08:15:05 GMT

Hello @lucascarabajal ,

Yes I think its possible to track all UTM parameters of a contact in HubSpot. HubSpot allows you to track UTM parameters through the use of tracking URLs, which are unique URLs that contain UTM parameters and are associated with specific marketing campaigns.

To track all UTM parameters of a contact, you can create a custom property for each UTM parameter (e.g. utm_source, utm_medium, utm_campaign, etc.) in your HubSpot account. You can then add these custom properties to your contact properties and map them to your tracking URLs.

To track intermediate parameters, you can create hidden form fields for each UTM parameter and add them to your forms. When a contact fills out your form, the hidden fields will capture the UTM parameters and store them in the corresponding custom properties in HubSpot. You can then use this information to analyze the effectiveness of your marketing campaigns and optimize your strategies accordingly.

Thank you

Shubham Nigam

Re: Track UTM Parameters

JRoodman — Sat, 28 Oct 2023 00:50:13 GMT

I don't have an exact answer for you, but I'd like to address your question because the accepted answer to the original question fails to address this kind of important, big-picture thinking. Simply creating new fields for each of the UTM parameters on the Contact object is good for recording last touch UTM data. Notably, HubSpot provides related fields on the Contact object for recording both first and last touch sources (ref: understanding source properties).

If you want to record all (first, intermediate, and last) UTM touches for each Contact, then you'll need to create a custom object [maybe called UTM Touchpoint] which can store these. In addition to the UTM parameters you collect, you'd want this object to hold the Contact's name, the touchpoint date, and a unique ID for the touchpoint (this is because you could have multiple touchpoints for a Contact in a single day). When the Contact is updated with new UTM data, that should then be pushed to the UTM Touchpoint object using automation (arguably with a Workflow).

Re: Track UTM Parameters

LabsMarOpsK — Thu, 02 Jan 2025 22:44:17 GMT

This is not the solution that they're looking for.

Re: Track UTM Parameters

LabsMarOpsK — Thu, 02 Jan 2025 22:46:23 GMT

Have you done this successfully? I am interested in the same solution and am curious how it's done.

Re: Track UTM Parameters

kumar_vivek — Thu, 06 Feb 2025 10:20:52 GMT

Hey Everyone!

We have created a website and added UTM like this https://xyz.com/contact-us/?plan=Enterprises&addons=0&price=0&subscription=Monthly

https://xyz.com/?page=sign-up&plan=free&addons=20%20Users&price=0&subscription=yearly

Now I wanted to track the pricing detail in reporting section in Hubspot. Can you please help me whether it's possible or not on contact submission basis.

Re: Track UTM Parameters

mbird22 — Tue, 16 Sep 2025 17:39:19 GMT

I'm also interested in this workflow to track multiple UTM touchpoints. Did anyone have success with this?

Re: Track UTM Parameters

Victor_Becerra — Tue, 16 Sep 2025 18:17:53 GMT

Hi @mbird22
Thank you for reaching out to the Community!
I'd like to invite some community members who are subject matter experts to join this conversation.
@ArisudanTiwari @karstenkoehler @Brenner_Natal - Would you be able to share any insights on this? Your expertise would be greatly appreciated.
Best,
Victor

Re: Track UTM Parameters

Victor_Becerra — Thu, 18 Sep 2025 18:58:05 GMT

Hi @mbird22 ,

Just checking back in—any luck with this issue? I saw some great insights earlier from @SNigam and @JRoodman that could be part of a solution, but it would help to know a bit more about your exact setup and goals. For example, are you mainly looking to capture all touchpoints across a contact’s journey (first, intermediate, and last), or just to improve how the existing UTMs are tracked and reported in HubSpot?

If it hasn’t been solved yet, I’d also recommend starting a new thread to ensure your question gets the best visibility and a wider range of responses from the community, rather than adding to an older one. A fresh post will help your query stand out to everyone browsing the forum, increasing the chances that someone with relevant insights or solutions will see it and respond quickly. Feel free to tag me in the post and I’ll be happy to help you get started.

Best,
Victor

Re: Track UTM Parameters

Brenner — Tue, 23 Sep 2025 12:59:33 GMT

Hi @lucascarabajal !!

Yes, it's possible!

You can do it in different ways:

You can set up a custom object that creates one record for each important interaction (for example: when a contact converts on a BoFu form, you add a new record with UTMs, recent conversion, and more).
You can add HubSpot's tracking code to your website and track all visits, filtering by UTM, source, and more.

Here are some links that can help you:

> Create custom objetcs

> Analytics tools

Thank you for the mention, @Victor_Becerra