topic Re: How can I tag and view specific email link URLs in GA4? in Reporting & Analytics

How can I tag and view specific email link URLs in GA4?

ktenger — Fri, 01 Sep 2023 04:19:26 GMT

Hi there,

Does anyone know if there is a way to view the specific email link URL to a HubSpot landing page/blog in GA4?

As well as click-throughs, I need to report on which eDM newsletter content drove the most engagement on the HubSpot blog (and connect all this up).

Do I need to add a UTM to each link in the hubspot email?

If so, does anyone know which of the GA4 UTM fields is best for this (Eg: campaign ID; campaign name; campaign content etc)?

Our objective is to be able to identify which email newsletter contentand clicks are sending traffic to the blogs and connect that to content engagement on the blog (path = X email link drove X engagement on X blog post). All our news currently sits on a combined blog site and the existing HubSpot dashboards are not providing the ability to view all of this in one dashboard - so I'm going to have to build it. I've done this before connecting mailchimp to wordpress (via eDM UTMs and a connecter) in UA, but it was pretty time consuming for the comms people to add UTMs to everything so wondering if there's a more srtaightforward way to do this.

Thank you!

Re: How can I tag and view specific email link URLs in GA4?

Ben_M — Fri, 01 Sep 2023 12:25:13 GMT

Unless you have changed the default settings in Marketing --> Email --> Tracking, there are UTM parameters added to all emails. Typically I would recommend you set it to add source tracking if no tags exist so it doesn't overwrite custom tags if you choose to customize.

The GA4 fields will be Source/Campaign/Medium/Content. But keep in mind there are User sources and Session sources depending on how you want to report on the date in GA4, but in your case the session will likely be more important if email is driving to these sources primarily.

Personally if I were your scenario, I would probably just build this out in Looker Studio to create a report that only looks at email traffic, or only looks to blog traffic to help drive insights to be in line with your goals.

Re: How can I tag and view specific email link URLs in GA4?

RHenry44 — Fri, 15 Sep 2023 11:42:18 GMT

To track specific email link URLs and connect them to engagement on a HubSpot blog in Google Analytics 4 (GA4), you can indeed use UTM parameters. Here's a short guide on how to do this:

Add UTM Parameters to Email Links:
- For each link in your HubSpot email, add UTM parameters such as utm_source, utm_medium, utm_campaign, and utm_content. You can use these parameters to identify the source (your email), medium (email), campaign (the name of your newsletter or email campaign), and content (specific link or content within the email).
Use the "utm_content" Parameter:
- To specifically track engagement for different email links leading to your HubSpot blog, it's a good practice to use the utm_content parameter to differentiate them. For example, set utm_content=link1 for one link, and utm_content=link2 for another. This way, you can distinguish which links are driving traffic and engagement.
GA4 Custom Reports:
- In GA4, you can create custom reports to track these UTM parameters. Create a custom report that shows the utm_content as a dimension and relevant engagement metrics (e.g., pageviews, time on page, bounce rate) as metrics. This will allow you to see how different email links are performing in terms of engagement on the HubSpot blog.
Campaign Attribution Modeling:
- Depending on your objectives, you can analyze the data using attribution modeling to understand which email campaigns are driving the most engagement on the blog.

Remember that setting up and consistently using UTM parameters may require coordination with your email marketing team to ensure proper tracking. I also did this work done on my wordpress website: Visit here

Re: How can I tag and view specific email link URLs in GA4?

ktenger — Mon, 18 Sep 2023 04:03:46 GMT

Thank you!
Is there any way we can create the same type of reporting directly in HubSpot. The requirements are to provide our GMs with an overview report of opens/articles and engagement for each of their own eDM newsletters, as well as a higher level comparison of their newsletter's performance compared the others, EG:

1. Report per newsletter
* How many people are opening our newsletter vs how many it was sent to?
* How does this compare to the previous editions?
* How does this compare to other newsletters?
* How many click throughs per edition?
* Which clickthroughs in eDM (stories) are driving most engagement?
* How does this compare to the previous editions?
* How does this compare to other newsletters?
* Highest engagement each edition?
* Highest engagement each news category?
* Differences by work type, location, gender, Indigenous? (If loaded into Hubspot)
2. Report for operational newsletters
* Open rates across newsletters by month
* Click throughs across newsletters by month
* Newsltetter Category (i.e. what's performing best)
* Date / time / etc. performance (i.e. what's working best for engagement)
* Media type
* Device type

Unfortunately the people who set up and scoped our HubSpot account didn't resolve this before they both left the business (they said HubSpot had said it was all possible and would be set up for us - but it isn't). I am trying to avoid time consuming connectors/UTM tagging and off platform data blending and report building through Looker or PowerBI...