topic Will Apple's Intelligent Tracking Prevention affect HS tracking capability or reporting? in Reporting & Analytics

Will Apple's Intelligent Tracking Prevention affect HS tracking capability or reporting?

Arun_Thangavelu — Thu, 21 Sep 2017 15:56:00 GMT

I recently came across this TC article - https://techcrunch.com/2017/09/15/apple-defends-new-ad-tracking-prevention-measures-in-safari/ that made me worried. Will this affect the way we use HubSpot? Can we still get accurate reporting? I was looking for articles from HubSpot addressing this issue or clarifying our doubts but couldn't find any. So, it would be great if someone could provide info on this.

Re: Will Apple's Intelligent Tracking Prevention affect HS tracking capability or reporting?

Phil_Vallender — Fri, 22 Sep 2017 07:11:48 GMT

Hi @Arun_Thangavelu

This should not affect how HubSpot works on your own website - it appears to be specifically targeted at adtracking cookies which follow browsers around the website. This does directly affect remarketing efforts but not HubSpot's visitor tracking.

Hope this helps.

Re: Will Apple's Intelligent Tracking Prevention affect HS tracking capability or reporting?

Arun_Thangavelu — Fri, 22 Sep 2017 13:00:29 GMT

Hi @Phil_Vallender

Thanks for the update. Really helpful.

Re: Will Apple's Intelligent Tracking Prevention affect HS tracking capability or reporting?

greenhub006 — Thu, 28 Mar 2019 22:56:03 GMT

Hi @Phil_Vallender - what do you mean it will affect remarketing? Does that mean we can't track user interactions on the website & use the data for remarketing?