topic Re: Tracking PDF data in Reporting & Analytics

Tracking PDF data

Daniel_Bleich — Tue, 04 Aug 2020 10:15:51 GMT

Hi,

I was wondering how you track the effectiveness of PDFs (White papers, App notes etc.,)

Aside from using UTMs to track link clicks, do you know of any other ways to see if people are actually reading your asstes.

Re: Tracking PDF data

Phil_Vallender — Tue, 04 Aug 2020 21:00:23 GMT

Hi @Daniel_Bleich

Good question.

Assuming we're talking about PDFs in the marketing context; beyond using UTMs or HubSpot custom events (enterprise feature) to track the click, visit or download to/of a PDF asset, I suppose you would have to host your PDF content in an external platform to be able to obtain engagement data, and integrate that platform with HubSpot if you wanted contact-level data.

I haven't found tons of obvious solutions for this but I think Uberflip might do it.

Hope this helps.

Re: Tracking PDF data

markterry — Fri, 11 Dec 2020 19:54:29 GMT

I am not aware of any HubSpot solution but am very surprised a simple one doesn't exist, as a previous user of Act-On (a vastly inferior product) they used to have a link tracker where pdfs could be uploaded to the media library and scored against either collectively or singularly. Gutted.

Definitely need this solution to ensure HubSpot is closes a rather big hole in its scoring methodology.