topic Event integration solution for tracking conversions in Marketing Integrations

Event integration solution for tracking conversions

HLeung2 — Fri, 12 Apr 2024 07:03:00 GMT

Our client hosts a lot of in-house product demonstrations and brand collaboration events. We are looking for an event integration solution that will allow us to track contact activity relating to the events back to our Ad accounts, as well as deals, in order to accurately track return on investment.

Essentially what we need is to connect the event registration to our ad campaigns and deal revenue in the following journey:

User clicks on Ad and goes to the site > Registers for an event > Creates contact in HubSpot and attributed to campaign > Deal won > Revenue attributed to campaign

Can anyone offer any suitable solutions or integration that will achieve this?

Re: Event integration solution for tracking conversions

BérangèreL — Fri, 12 Apr 2024 17:43:36 GMT

Hi @HLeung2,

Great question, thank you for asking!

I found for you the Eventbrite integration here that might be of interest to you.

I'd be happy to ask some of our Experts on the matter: Hi @Jonas_De_Mets, @Jerdaine_digita, @johnelmer do you have other integrations to recommend for this use case to help @HLeung2, please?

Thank you very much and have a lovely day!

Best,
Bérangère

Re: Event integration solution for tracking conversions

DStaat — Tue, 18 Jun 2024 19:46:03 GMT

Hey @HLeung2 . There’s an app called event·hapily that can help here! Let me go down the list of tasks you need completed and how the app can solve for them:

1. Registers for an event > Creates contact in HubSpot and attributed to campaign

The event·hapily app tracks your events through hapily event and hapily session objects. The hapily event is the overarching object while the hapily session is what Contacts will register for.

Using the app’s Create Registrant workflow action, you can automatically associate a Contact to an Event and its Session(s), along with creating the Registrant object which represents a Contact’s unique relationship to an event.

2. Deal won > Revenue attributed to campaign

There’s a workflow action for this too! The Attribute Deal to Event workflow action looks at a Deal’s associated Contact(s). It checks which Events the Contact is associated to and (depending on the parameters you set) will associate the enrolled Deal to them.

There’s more that the app can do to help with your use case like dynamic web pages, onsite check in tools, and attendance tracking. Let me know if you have any questions. I’d be happy to help you get set up!

Best,

-David Staat