topic Re: GTM and GA4 in HubSpot Landing Page in Marketing Integrations

GTM and GA4 in HubSpot Landing Page

monerap — Wed, 07 Feb 2024 17:53:47 GMT

Hello everyone,

My client uses HubSpot landing pages and the page does not have GTM and GA4 code.

They told me that due to their package, they cant install GTM and GA4 to the landing page.

Is there a way to manually install these codes to HubSpot landing pages?

Their packages: Sales Hub Enterprise and Service Hub Professional

Re: GTM and GA4 in HubSpot Landing Page

PamCotton — Wed, 07 Feb 2024 22:28:47 GMT

Hey @monerap, thank you for posting in our Community!

Regarding your query about installing GTM (Google Tag Manager) and GA4 (Google Analytics 4) code on HubSpot landing pages, you can manually insert the tracking codes into the HTML of the landing pages. This can typically be done within the page settings or by editing the HTML directly. However, this method might require some technical expertise.

I want to invite our top experts to share their thoughts, @franksteiner79, @trevordjones @johnelmer do you have any recommendations for the @monerap matter?

Thank you,

Pam

Re: GTM and GA4 in HubSpot Landing Page

monerap — Wed, 07 Feb 2024 22:54:37 GMT

Pam - Thanks for your reply. I hope other experts will help me as well.

I looked at this page, it mentions "Marketing Hub Enterprise or Professional" package to apply GA4 to the site header.

Is there a way to install GA4 and GTM codes in HubSpot landing page HTML without those packages? (My client has Sales Hub Enterprise and Service Hub Professional package only)

If there is, how can we do it?

Re: GTM and GA4 in HubSpot Landing Page

monerap — Thu, 08 Feb 2024 14:28:45 GMT

Any thoughts? @franksteiner79, @trevorjones71 @johnelmer

Re: GTM and GA4 in HubSpot Landing Page

PamCotton — Fri, 09 Feb 2024 16:45:29 GMT

Hey @monerap,

To integrate Google Analytics 4 with your HubSpot banner, you can follow these steps:

Ensure you have the Google Analytics 4 code snippet ready.
Navigate to your HubSpot account and click the settings icon in the main navigation bar.
In the left sidebar menu, go to Website > Pages.
In the Site header HTML section, paste the Google Analytics 4 code snippet.
Save the changes to apply the Google Analytics 4 code to your HubSpot banner.

If you have an existing Google Analytics 4 code installed on your website, you may want to consult with a web developer or analyst to ensure that there are no conflicts between the two implementations.

For more information on integrating Google Analytics with HubSpot, visit the HubSpot knowledge base.

Kindly,

Pam