How to get a newsletter template optimized on HubSpot?

JyoteshG — Mon, 05 Feb 2024 20:46:28 GMT

Yesterday while creating Newsletters for one of my client I just realised what practices can be applied to make them more effective.

Here are a bunch of questions for my fellow HubSpot members about how they optimize their newsletters and what are its results.

Do you offer exclusive content or insights into your company or team culture in your newsletters? How does this impact your relationship with subscribers?
How do you encourage and respond to comments and feedback within your newsletters?
Do you feature subscriber stories, achievements, or user-generated content in your newsletters? How does this foster a sense of community?
Have you partnered with other businesses or influencers to create joint newsletters or campaigns? Share your experiences and best practices.
What trends or innovations do you see shaping the future of email marketing and newsletters?

Re: How to get a newsletter template optimized on HubSpot?

Josh — Mon, 05 Feb 2024 21:32:14 GMT

Great topics! I'll add my two cents.

Yes, we do to a certain extent. We send a separate newsletter only for clients in which we discuss different things than a general email. We try to keep that email short, to the point, but still add value, which in turn should add an additional touchpoint to clients'...especially those we don't speak to as often.
Ask a specific question. We find this works best if the email is very short and it ends with the question.
N/A for us.
We have shared customer stories. Not stories about their relationship with us, but stories about how they help their customers. Because we work so heavily in the manufacturing space, there's a lot of potential for them to benefit each other at some point in the supply chain.
Hyper personalization using deep learning. There's too much noise for generic emails. The opportunity to create additional value for recipients using AI/deep learning is exciting!

Looking forward to hearing what others have to say here.

Josh