topic How does the Wordpress plugin work with Hubspot business units? in Marketing Integrations

How does the Wordpress plugin work with Hubspot business units?

nicmarjudd — Mon, 18 Sep 2023 21:46:59 GMT

Hi all - I'm trying to understand how the Hubspot Wordpress plugin works with Hubspot's business units. We have two business units currently, one of which is using Wordpress for their website. We'd like to install the HS Wordpress plugin on their site, but I'm concerned about all information getting integrated. We would only want to integrate the forms, contacts, etc. for this specific business unit. Is that possible?

Re: How does the Wordpress plugin work with Hubspot business units?

Ben_M — Mon, 18 Sep 2023 22:40:13 GMT

The wordpress plugin is not that complicated. It installs the tracking script on the site and gives an iframe into hubspot. Personally speaking I would recommend installing the tracking script through a tag manager or with a GDPR installation and then just use Hubspot in Hubspot.

Re: How does the Wordpress plugin work with Hubspot business units?

MLinner — Tue, 19 Sep 2023 08:26:34 GMT

If you need more granular control, you might need to consider custom development. HubSpot offers APIs that allow you to programmatically interact with your data. You can use these APIs to filter and map data according to your specific requirements.

Re: How does the Wordpress plugin work with Hubspot business units?

01842 — Fri, 14 Mar 2025 14:20:07 GMT

Do we have any update on this? How does the Wordpress plugin work with Hubspot business units? Is it still recommended to install the tracking script through GTM?