topic Re: What tools exist to enrich contact data from form fills automatically in Marketing Integrations

What tools exist to enrich contact data from form fills automatically

mlennon1 — Mon, 31 Jul 2023 22:53:41 GMT

What tools exist that can enrich contact data from form fills automatically (without a SDR). When a new contact submits a form, the tool would apend additional fields to the contact record automatically. This additional data could be used to route the lead (based on location or industry).

I *think* ZoomInfo and Clearbit may be able to do this. Are there other (more affordable) solution providers that can also do this?

Thanks,

Mark

Re: What tools exist to enrich contact data from form fills automatically

TomM2 — Tue, 01 Aug 2023 09:47:27 GMT

Hey @mlennon1 there's actually a great blog post from HubSpot on data enrichment with some great recomendations from HubSpot available here which might help!

Re: What tools exist to enrich contact data from form fills automatically

mlennon1 — Tue, 01 Aug 2023 16:00:56 GMT

Hi Tom,

Thanks for the link to that article. While the article lists five companies that offer various forms of enrichment, it's not easy to tell from their websites which of these companies (if any) offer a solution for the use case that I described (when a contact is created from a form submittal, the contact gets enriched automatically (through a workflow or API call).

Does anyone in the HubSpot community know of products that can handle this use case?

Mark

Re: What tools exist to enrich contact data from form fills automatically

taylorsusanne76 — Sun, 12 Oct 2025 17:58:28 GMT

Hey @mlennon1

Yeah, you’re right! ZoomInfo and Clearbit can do that, but if you want something more affordable and simple, LeadAngel is actually perfect for this. When a contact submits a form, it can automatically enrich the lead with extra info like location, industry, or company size, and then use that data to route the lead to the right person. So basically, it does the enrichment and smart lead assignment all in one, without needing a separate SDR or extra tools.

Hope this helps, if you have anything to ask, you can directly reach out to me!

Re: What tools exist to enrich contact data from form fills automatically

BérangèreL — Mon, 13 Oct 2025 09:31:14 GMT

Hi @taylorsusanne76 and thank you for your contribution!

To add to this, I'd like to share these HubSpot resources that can help with this:

- Enrich your contact and company data
- Use data agent
- Create and use smart properties

I hope it helps!

Have a great day!
Bérangère