topic Re: Installing Google analytics and google tag manager in Marketing Integrations

Installing Google analytics and google tag manager

simonp — Mon, 30 Jan 2023 12:06:48 GMT

Hello All

I wonder if someone can explain - within our site, I checked intergrate GA4 integration. With GTM integration, do you require any GA4 code to be put into GTM or is GTM designed to handle all other 3rd party tags eg hotjar , facebook etc.

If do need to add GA4 code to GTM whats the point of integrate GA4 checkbox?

Many Thanks

Simon

Re: Installing Google analytics and google tag manager

danmoyle — Mon, 30 Jan 2023 13:42:13 GMT

@simonp I'm not personally well-versed in GA4, but I did find some resources.

Grab the Google UA code in the new GA4 format
Integrate Google Analytics with HubSpot content
(Not exactly what you're looking for, but has a lot of discussion on GA4 and HubSpot): Tracking Hubspot forms in Google Analytics 4 for external web pages

It also looks like this resource has some insights that may help. Hope that sparks some answers!

Re: Installing Google analytics and google tag manager

Jnix284 — Mon, 30 Jan 2023 13:48:09 GMT

Hi @simonp

It's an option, if you are using GTM then you wouldn't need the GA4, but not everyone uses GTM so the option is there for both.

here is a knowledge base article about using GTM with HubSpot

here is the help article from Google about adding GA4 to GTM

This is a very helpful article that explains the difference, in summary:

Google Tag Manager does not replace Google Analytics. Instead, it helps users to easily add Google Analytics tracking code (tag) to a website, deploy GA event code snippets and define rules when each code must fire.

The biggest benefit of GTM is that tags can load asynchronously by default, any of the scripts you use can fire when they need to, rather thatn syncrhonously (in sequence) when you add them to your Site Header HTML separately - this slows down your page speed, whereas loading with GTM will reduce the impact on page speed.

Because you can add your third party tags to GTM, you can manage everything in one place and significantly reduce the impact on page speed.

Here's an an intro to GTM from Moz that's really helpful if you haven't used it before.

Re: Installing Google analytics and google tag manager

Ben_M — Mon, 30 Jan 2023 13:52:30 GMT

If you are using Google Tag Manager all of your Tags, or scripts, should be fired from within there. This is becauser the Tag Manager is there to fire scripts as needed or also help with compliance (ie: cookie consent). So yes, Google Analytics, regardless of the version, Hotjar, Facebook, etc. should all be loaded into your Google Tag Manager. Many of these scripts will run on all pages, while some will fire when specific conditions occur.

Also, I would recommend firing your GA4 conversions and events from GTM as well instead of programming these manually on pages. That is what GTM is there to do with version control and preview mode.