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    <title>topic Custom properties via Segment identify calls not populating in Marketing Integrations</title>
    <link>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/663559#M4118</link>
    <description>&lt;P&gt;I'm trying to add custom properties into HubSpot via Segment identfiy calls and I can't get them to populate.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;We're sending an identify call with these traits:&lt;/P&gt;&lt;LI-CODE lang="markup"&gt;"traits": {
    "plan": "personal",
    "useCase": "education-student",
    "workspaceId": "[hidden]",
    "workspaceRole": "admin"
  }&lt;/LI-CODE&gt;&lt;P&gt;I want to append the trait "plan" to a HubSpot contact. If we send this payload, I would expect the contact to update with a custom field of plan=personal but I'm not able to get it to populate after creating a HubSpot custom property. I'm attaching screenshots of how I setup the HubSpot custom properties.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Screen Shot 2022-07-12 at 1.12.09 PM.png" style="width: 923px;"&gt;&lt;img src="https://community.hubspot.com/t5/image/serverpage/image-id/70371iB4247F6D76D56120/image-size/large?v=v2&amp;amp;px=999" role="button" title="Screen Shot 2022-07-12 at 1.12.09 PM.png" alt="Screen Shot 2022-07-12 at 1.12.09 PM.png" /&gt;&lt;/span&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Screen Shot 2022-07-12 at 1.11.59 PM.png" style="width: 923px;"&gt;&lt;img src="https://community.hubspot.com/t5/image/serverpage/image-id/70370i12E8EEDA1347532C/image-size/large?v=v2&amp;amp;px=999" role="button" title="Screen Shot 2022-07-12 at 1.11.59 PM.png" alt="Screen Shot 2022-07-12 at 1.11.59 PM.png" /&gt;&lt;/span&gt;&lt;BR /&gt;&lt;BR /&gt;&lt;/P&gt;</description>
    <pubDate>Tue, 12 Jul 2022 11:22:37 GMT</pubDate>
    <dc:creator>kevindeepnote</dc:creator>
    <dc:date>2022-07-12T11:22:37Z</dc:date>
    <item>
      <title>Custom properties via Segment identify calls not populating</title>
      <link>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/663559#M4118</link>
      <description>&lt;P&gt;I'm trying to add custom properties into HubSpot via Segment identfiy calls and I can't get them to populate.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;We're sending an identify call with these traits:&lt;/P&gt;&lt;LI-CODE lang="markup"&gt;"traits": {
    "plan": "personal",
    "useCase": "education-student",
    "workspaceId": "[hidden]",
    "workspaceRole": "admin"
  }&lt;/LI-CODE&gt;&lt;P&gt;I want to append the trait "plan" to a HubSpot contact. If we send this payload, I would expect the contact to update with a custom field of plan=personal but I'm not able to get it to populate after creating a HubSpot custom property. I'm attaching screenshots of how I setup the HubSpot custom properties.&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Screen Shot 2022-07-12 at 1.12.09 PM.png" style="width: 923px;"&gt;&lt;img src="https://community.hubspot.com/t5/image/serverpage/image-id/70371iB4247F6D76D56120/image-size/large?v=v2&amp;amp;px=999" role="button" title="Screen Shot 2022-07-12 at 1.12.09 PM.png" alt="Screen Shot 2022-07-12 at 1.12.09 PM.png" /&gt;&lt;/span&gt;&lt;span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Screen Shot 2022-07-12 at 1.11.59 PM.png" style="width: 923px;"&gt;&lt;img src="https://community.hubspot.com/t5/image/serverpage/image-id/70370i12E8EEDA1347532C/image-size/large?v=v2&amp;amp;px=999" role="button" title="Screen Shot 2022-07-12 at 1.11.59 PM.png" alt="Screen Shot 2022-07-12 at 1.11.59 PM.png" /&gt;&lt;/span&gt;&lt;BR /&gt;&lt;BR /&gt;&lt;/P&gt;</description>
      <pubDate>Tue, 12 Jul 2022 11:22:37 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/663559#M4118</guid>
      <dc:creator>kevindeepnote</dc:creator>
      <dc:date>2022-07-12T11:22:37Z</dc:date>
    </item>
    <item>
      <title>Re: Custom properties via Segment identify calls not populating</title>
      <link>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/664482#M4122</link>
      <description>&lt;P&gt;I figured it out. The identify call requires `email` as a trait.&lt;/P&gt;</description>
      <pubDate>Wed, 13 Jul 2022 14:39:25 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/664482#M4122</guid>
      <dc:creator>kevindeepnote</dc:creator>
      <dc:date>2022-07-13T14:39:25Z</dc:date>
    </item>
    <item>
      <title>Re: Custom properties via Segment identify calls not populating</title>
      <link>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/664496#M4123</link>
      <description>&lt;P&gt;Thank you for sharing the solution&amp;nbsp;&lt;a href="https://community.hubspot.com/t5/user/viewprofilepage/user-id/416424"&gt;@kevindeepnote&lt;/a&gt;!&amp;nbsp;&lt;span class="lia-unicode-emoji" title=":thumbs_up:"&gt;👍&lt;/span&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 13 Jul 2022 14:54:26 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/Marketing-Integrations/Custom-properties-via-Segment-identify-calls-not-populating/m-p/664496#M4123</guid>
      <dc:creator>MiaSrebrnjak</dc:creator>
      <dc:date>2022-07-13T14:54:26Z</dc:date>
    </item>
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