topic Re: Can I do A/B testing with the CTA (beta)? in Lead Capture Tools

Can I do A/B testing with the CTA (beta)?

Washizawa — Tue, 06 Jun 2023 03:14:21 GMT

Can I do A/B testing with the CTA (beta)?c

Re: Can I do A/B testing with the CTA (beta)?

himanshurauthan — Tue, 06 Jun 2023 09:48:13 GMT

Hello @Washizawa

you'll need to create two versions of your CTA, with different text or design elements. You can then create an A/B test to see which version performs better.

Re: Can I do A/B testing with the CTA (beta)?

GRajput — Tue, 06 Jun 2023 14:48:09 GMT

Hi @Washizawa

Yes, It is possible to A/B test with CTA but that is possible in legacy and for that HubSpot needs
Marketing - Professional and Enterprise Subscriptions.
CMS - Professional and Enterprise Subscriptions.
Please, find the HubSpot knowledge base for more information :

https://knowledge.hubspot.com/cta/a/b-test-your-calls-to-action-ctas

Hope this will helps you out. Please mark it as Solution Accepted to help other Community member. Thanks!

Re: Can I do A/B testing with the CTA (beta)?

TomM2 — Tue, 06 Jun 2023 12:24:46 GMT

Hey @Washizawa A/B testing hasn't been built out for the new CTA tool (yet) but I would imagine it is on the way. It is available for the legacy (old) CTA tool, but that is a completely different tool to be honest so it may take some time to have this available in the new tool.

If you're linking to a page with a CTA you could manually create an a/b test though. You could use the targeting and target based on a query string. You can then use queries in the url to define which CTA is shown.

For example let's say you were linking to mysite.com/contact, You could have mysite.com/contact?cta=1 and mysite.com/contact?cta=2 with those queries (the parts after the ?) being the targets for the CTA. It's not perfect as it would mean choosing a link each time but is the closest workaround I could think of at the moment.

Re: Can I do A/B testing with the CTA (beta)?

JessGBI — Thu, 06 Jul 2023 15:38:56 GMT

Hi there! How do you create the A/B test after the two CTAs (beta) are created?

Re: Can I do A/B testing with the CTA (beta)?

karstenkoehler — Tue, 25 Feb 2025 05:38:01 GMT

Hi @Washizawa,

Good news, there's a private beta for this now:

CTAs

A/B Testing for CTAs

February 24, 2025

What is it?

You can now run A/B tests on CTAs created through the new editor. This feature allows you to compare two CTA variations to determine which one performs best based on clicks and views.

With a 50/50 traffic split, you can optimize your CTAs and make data-driven decisions to improve conversions.

Why does it matter?

A/B testing was a highly requested feature that helped customers optimize their Legacy CTAs. Now, the same powerful testing capabilities are available in the new CTAs tool. A/B testing allows you to test different CTA designs and copy to increase conversions by using data to implement the highest-performing version of popups and buttons.

Currently, A/B tests can be run on CTAs placed on your website only. A/B testing CTAs in marketing emails is not available at this time.

How does it work?

To start an A/B test on a CTA, find the CTA you want to test, click Actions, and select Run a test. Customize the name of your CTA variant and click Save.

Update the B variation of your CTA. Once you're happy with your CTA variations, Publish your CTA.

To access your A/B test results, click the Test Results tab on the CTA's Performance page.

Use the reports to analyze clicks and views for each variant. Once you have enough data, select a winning CTA—this version will be shown moving forward.

Who gets it?

Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise

You can find this beta under Settings > Product updates > All product updates. If it doesn't show up there, you'll have to be patient for just a bit longer.

Best regards!