topic Re: Chatbot Google Analytics custom event tracking in Lead Capture Tools

Chatbot Google Analytics custom event tracking

DJohnson4 — Tue, 06 Jun 2023 14:49:01 GMT

Hi,

I am currently using a lead generation chatbot on my website, and I have set up a specific goal in Google Analytics to track its performance. However, I recently discovered that the goal can only be triggered when the chatbot starts and ends. The issue is that I have multiple branches in my chatbot's workflow, where people are treated differently based on certain conditions. Therefore, I don't want to track every single person who goes through the workflow.

I was wondering if it is possible to implement a custom code action that would allow me to trigger the Google Analytics goal completion at a specific point within the chat flow, rather than just at the beginning or end of the conversation.

For reference, I don't have a background in development and don't have access to a developer. If anyone could assist me with this matter, I would be extremely grateful.

Re: Chatbot Google Analytics custom event tracking

Teun — Tue, 06 Jun 2023 17:56:27 GMT

Hi @DJohnson4 ,

Sadly, the code that runs inside a chatbot is limited to chat flow itself, which would mean it is not possible to trigger anything browser-related, so pushing data to the data layer wouldn't work either.
I checked if there is a way to somehow trigger anything in the browser, but that currently is not possible. The best thing you could do is add this as an idea in the ideas forum.

Re: Chatbot Google Analytics custom event tracking

mangelet — Tue, 06 Jun 2023 18:58:32 GMT

Hi @DJohnson4 , here's an idea for a different approach. Instead of having one large chatflow with numerous branches, consider dividing your chatflow into several smaller, linear flows. Each branch transformed into simple flows with a single objective so that you can utilize conversation started and ended events to accurately report in Analytics. I hope this makes sense and you can try it out.