topic Re: Track Hubspot forms submission in Google Analytics in Lead Capture Tools

Track Hubspot forms submission in Google Analytics

Ned47 — Wed, 22 Apr 2020 14:07:10 GMT

We have forms on hubspot and embed on our wordress websites, we need to create conversion tracking on all form submission and want to show them in GA,

Please guide

Re: Track Hubspot forms submission in Google Analytics

trevordjones — Thu, 23 Apr 2020 12:43:58 GMT

Hi @Ned47

The most effective way to track conversions in Google analytics is still setting goal pages, so if I were trying to track HubSpot conversions in GA, I would follow the following steps.

Set each of the HubSpot forms I want to track to redirect to a unique thank you page after the form is submitted. I would always set the SEO on thank you pages to noindex so users can only get to them by submitting your forms.
In google analytics, I would define a goal for each of these thank-you pages. You accomplish this by simply copying and pasting the url of the thank you page into the goals section of analytics as shown in the screenshot below:

Since the only way a site visitor should reach this thank you page is by convering on the form in quesiton, this should give you a count of conversions on your form.

Re: Track Hubspot forms submission in Google Analytics

MRyan1 — Fri, 15 Oct 2021 09:23:06 GMT

This does not actually work because Hubspot sits between the booking page and
the success page that the goal will not trigger.

For example i've set the goal up exactly with the success page....

However when Ido a test the URL adds a query string from hubspot which stops the tracking.

I've set up a redirect to my exaxct URL but still does not track,

Any ideas?

Re: Track Hubspot forms submission in Google Analytics

SDWilliams — Tue, 07 Dec 2021 12:35:44 GMT

You've likely resolved this by now, but it looks like your problem in the destinaton field. If you change this to contains, or begins with that will work

Re: Track Hubspot forms submission in Google Analytics

codeandtonichq — Sat, 29 Jan 2022 13:36:22 GMT

Super easy method

I' advise against the thank-you page -method altought it works as well. There's an easier way that's just a quick copy-paste without any other setup, and it will work every time regardless of an redirects.
No need to open Google Analytics or Hubspot at all.

Tutorial: Track Hubspot forms with Google analytics. No Google Tag Manager!

Re: Track Hubspot forms submission in Google Analytics

TSheffield — Wed, 02 Feb 2022 20:50:16 GMT

I tried this, and it's still not tracking. Last step is to try Regex.

Re: Track Hubspot forms submission in Google Analytics

codeandtonichq — Thu, 17 Feb 2022 20:17:18 GMT

I'd heavily recommends kippung the thank you page / redirect stuff completely. It's an overly complicated solution to a problem when there's a lot easier way by using google analytics events

Re: Track Hubspot forms submission in Google Analytics

Tarakaviciute — Wed, 23 Mar 2022 10:03:00 GMT

Hi @codeandtonichq,

This doesn't seem to work on Wix sites.

Re: Track Hubspot forms submission in Google Analytics

codeandtonichq — Wed, 30 Mar 2022 15:12:17 GMT

Interesting. Could be due to Wix using and older version of Google Tag, maybe using the ga.js instead of the new gtag.js – for example. If you want me to solve it you can get in touch !