topic Tracking Hubspot forms in Google Analytics 4 for external web pages in Lead Capture Tools

Tracking Hubspot forms in Google Analytics 4 for external web pages

JGajic — Thu, 11 Mar 2021 07:43:27 GMT

Hello, does anyone have a solution for how to track Hubspot forms in Google Analytics 4? Forms are implemented on external web pages (not Hubspot pages).

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

Ben_M — Thu, 11 Mar 2021 00:44:21 GMT

I just use the Hubspot form listener. This just pushes an event to the data layer that I would use to trigger GTM to capture the custom event.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

JGajic — Thu, 11 Mar 2021 08:10:23 GMT

Hi Ben,

thanks for your response!

So, as I understood, I need to add this code to GTM? Or? If there is any tutorial on how to implement this code, could you send it to me, please?

Thank you a lot!

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

Ben_M — Thu, 11 Mar 2021 20:56:00 GMT

There's 3 parts to this. Setting up that script as Custom HTML is part 1. Part 2 is setting up a trigger in GTM to listen for that event. And then step 3 is to create a Tag for your GA4 event to listen for that event trigger.

How are you tracking your form submissions today in Universal Analytics? Your forms could be getting tracked this same way through UA, but Events are just setup differently in GA4. So in UA you would have a category, action, and label to your events and in GA4 they are more flexible to be configured to your own parameters but those parameters have to be setup by you as many parts of this do not automatically populate. If this already exists, you don't need to rebuild everything different for GA4, just replace the parts that are no longer relevant. If you are not using this method today for event tracking, and are using something different we may be able to tie into that to prevent a disconnect from your old data to your new.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

birdman — Tue, 19 Oct 2021 11:56:37 GMT

How does the GA4 event tag look in GTM? Do you have an example? Especially the Event Parameters are not clear to me.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

birdman — Thu, 21 Oct 2021 08:08:12 GMT

Ok. I got it working. In the screenshot you see how I implemented this. Likely need to adjust for your own environment. {{LT - FormName}} is a lookup table with HubSpot formIDs.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

CamiG — Thu, 21 Oct 2021 11:22:05 GMT

Hi @birdman,

I've managed to create the tags, trigger and variables needed, which are working correctly, but now I'd like to know which forms are submitted, and it seems that you created LT - FormName variable in order to get this information. How did you manage to create it?

Thanks a lot in advance!

Camille

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

birdman — Thu, 21 Oct 2021 11:31:18 GMT

@CamiG It's a variable of type LookUp table. Input side the HubSpot Form ID. Output side a name you can assign. For example: "9373475934759379573952" -> "Newsletter signup". I assume you know how to find the Form ID.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

CamiG — Thu, 21 Oct 2021 11:38:40 GMT

Yes indeed, thank you very much! I have added {{Form ID}} as the Input Variable as well.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

codeandtonichq — Sat, 29 Jan 2022 13:39:03 GMT

Super easy method

This tutorial is the quickest way. I'd recommend Tag Manager but for most people it's too complex.
Track Hubspot forms with Google analytics. No Google Tag Manager!

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

Ben_M — Mon, 31 Jan 2022 12:58:33 GMT

Looking back to your previous post, your setup appears to be correct. If the event parameters are not working, then you probably need to review your GA4 Custom Definitions to ensure that your custom dimensions are named and that their scope matches the scope of the form submission (event).

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

Shep — Fri, 18 Feb 2022 17:36:41 GMT

@birdman thanks for these instructions - super helpful. However I can't seem to get it working. I'm stuck at the same point as CamiG - creating the LookUp table. I've created the LT variable as you described but think the Input Variable value might be wrong?

@CamiG did using the value {{Form ID}} work for you? Or did you need to create a new value/variable specifically for HS form IDs? When I go to preview mode in GTM I can't see the event firing on form submission.

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

codeandtonichq — Sat, 19 Feb 2022 12:42:12 GMT

TRACKING FORM NAMES - EASIER METHOD

We can't get the name of the form. But if we listen for "onFormSubmit" instead of the 'onFormSubmitted' we can get all the fields user has filled. It seems to be a superior way. We can then create a hidden field and add the form name as the default value and track the form name without a lookup table in Google tag Manager.

Tutorial here (not yet GA4 version but 98% the same)

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

jahlo — Tue, 04 Apr 2023 18:09:56 GMT

This tutorial worked for us and is very straight forward with all above steps, hopefully, can help someone here too: https://www.youtube.com/watch?v=xd-4G0VSb2Y

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

PamCotton — Tue, 04 Apr 2023 19:48:47 GMT

Hi @jahlo thank you for sharing this tutorial with us!

Kindly,

Pam

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

aljawo — Wed, 16 Aug 2023 18:49:14 GMT

Thanks! It definitely works but you need the form to be embedded in any of your site's pages

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

Revvmarketing — Tue, 19 Sep 2023 21:49:19 GMT

Hi, it's actually quite simple. I made a video tutorial on it here.

https://www.youtube.com/watch?v=LA3t1jbCY3M

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

agift112454 — Wed, 09 Apr 2025 08:17:06 GMT

Hello!
I’m using a HubSpot form embedded in WordPress, and I want to track the event sent to GA4 via GTM, but I'm having trouble because it's not working.
I followed the same method as shown in this YouTube video: https://www.youtube.com/watch?v=xd-4G0VSb2Y, but the tracking doesn’t work.

Has this HTML snippet stopped working?

Re: Tracking Hubspot forms in Google Analytics 4 for external web pages

agift112454 — Mon, 14 Apr 2025 14:18:02 GMT

I was able to resolve this issue myself. With the old HubSpot form, I was able to make the conversion event trigger properly.