Creating lead properties from my Hubspot form

jupamet — Wed, 03 Dec 2025 21:29:27 GMT

We have a Hubspot form that we are using create leads. However, it's very frustrating that we don't seem to be able to set lead properties from the form, only contact or company properties. We need the form to create the contact and open a lead.

It seems strange that Hubspot created the lead object but doesn't allow a form (where we get more of our leads) to be able to set those properties. One suggestion I saw was to create a workflow to copy the contact properties onto the lead and then delete the contact property but wondering if there's a more straightforward approach.

Re: Creating lead properties from my Hubspot form

CarolinaDeMares — Wed, 03 Dec 2025 22:33:52 GMT

Hi @jupamet 😊

At the moment, the Lead object isn’t supported in forms, so you won’t see Lead properties available under Existing Properties. HubSpot has an open Idea requesting this functionality, which also suggests creating new properties directly in the form as a workaround:
https://community.hubspot.com/t5/HubSpot-Ideas/Adding-Custom-Lead-Properties-to-Forms/idi-p/1182055

You may want to upvote it so the HubSpot product team can prioritize a native solution.

In the meantime, a practical workaround is to capture the data in Contact properties and then use a workflow to create or update the Lead object, sync the property values, and automatically associate the Lead with the Contact.

Let me know if you want help setting up that workflow!

Carolina De Mares

ZUID.
Goirkekanaaldijk 12
5046 AT Tilburg
Nederland

topic Creating lead properties from my Hubspot form in Lead Capture Tools

Creating lead properties from my Hubspot form

Re: Creating lead properties from my Hubspot form