topic Can subscribers opt-in using a keyword in native Hubspot SMS in Lead Capture Tools

Can subscribers opt-in using a keyword in native Hubspot SMS

wrwr1 — Thu, 06 Nov 2025 00:20:36 GMT

Using Hubspot's native SMS tool, can people subscribe to text messages using a keyword. E.g. Text SUBSCRIBE to 888-888-8888.

Re: Can subscribers opt-in using a keyword in native Hubspot SMS

DilshadShaikh — Thu, 06 Nov 2025 04:45:12 GMT

Greetings @wrwr1,

Yes, As per the docuemtnation shared: https://knowledge.hubspot.com/sms/collect-and-manage-consent-to-send-sms-messages

Hope this helps, if it does then help the community by marking it as a solution.

Happy HubSpotting.

Thanks & Regards,
Dilshad Shaikh

Re: Can subscribers opt-in using a keyword in native Hubspot SMS

karstenkoehler — Thu, 06 Nov 2025 05:27:11 GMT

Hi @wrwr1,

Yes, this documentation outlines the options: https://knowledge.hubspot.com/sms/collect-and-manage-consent-to-send-sms-messages

If a contact wants to unsubscribe from messages, they can send a message with any of the following keywords to opt out:

STOP

STOPALL

UNSUBSCRIBE

CANCEL

END

QUIT

After a contact sends a message with one of the opt-in or opt-out keywords above, their subscription status for the SMS channel will be updated automatically. Learn how to review and manage a contact's subscription statuses in the section below.

Hope this helps!