topic Re: Landing Page CTA - how to act like Email CTA in Lead Capture Tools

Landing Page CTA - how to act like Email CTA

LSugrue — Wed, 29 May 2024 04:31:53 GMT

Hi all,

After having success with my last question in setting up CTAs and Deal automation based off them: https://community.hubspot.com/t5/Email-Marketing-Tool/Email-Button-Triggering-Deal-Creation/td-p/974235

I have an addtional question and need help.

The automation enrollment criteria is "has click [campaign] CTA" and "has completed [campaign] CTA Pop-up form".

There is a CTA in the email we will send out, and upon clicking it the contact will be put into a Deal via automation enrollment, as mentioned.

On the Landing Pager we also have a CTA but it requires the contact/user to re-enter their email so the CTA click/activity can be tied back to them.
This is the only solution I have found in connecting a CTA to a contact/user as my understanding is the Landing Page is public therefore not tied to an identifier, unlike a CTA in an email.

Someone can only get to this Landing Page via the original email that was sent to them. Again, there is a CTA already on the email but for those wanting more info we link them to the Landing Page where there is a secondary CTA.

After the Landing Page being reviewed by higher managment they have said the Landing Page CTA MUST be fixed but I'm currently at a lose on how to make the Landing Page act like the Email CTA - and trigger the automation.

thank you for your help everyone.

Re: Landing Page CTA - how to act like Email CTA

matthew-aire — Wed, 29 May 2024 08:33:46 GMT

Hi @LSugrue

I'm not 100% sure on the full journey without seeing it, however I have helped clients with something similar in the past. Quick question, should the landing page be indexed on Google and accessible to all website viewers, or only Contacts that have received the email, or both?

For people receiving the email with the landing page links, in the URL from the email you can add the Contacts email address via a personalisation token. This will show their email address in the URL bar of the landing page. You can then set a hidden field on the form for email which captures the URL UTM information. This will tie back the form submission to the contact based on the email address which is captued in a form hidden field.

Is the form on the landing page used only to capture their email address or are there dditional questions being asked?

I would need to discuss and review your entire journey to fully advise what to do. Happy to help!

Many thanks,

Matt Aire
HubSpot Freelancer | Founder @ pocketpros

Let's chat HubSpot - book a meeting

👌 If my reply was useful and helped answer your question, please mark it as a solution to help the community!

Re: Landing Page CTA - how to act like Email CTA

LSugrue — Wed, 29 May 2024 22:44:24 GMT

Hey @matthew-aire

The landing page is aimed to only be viewable by Contacts we send the email to.
This could change last minute by higher managment, but I hope not to avoid more learning curves and work as we approach the deadline.

To help you get an idea of the journey:

Bottom of the email has a CTA (in orange) and a button that links to the Landing Page (in blue)

Clicking on the orange CTA they will land here:

Their initial clicking of the CTA will be registered and fire the back-end automation because we are able to source their email and correlate to their Contact record.

if they click on the blue button however they will be sent here, the Landing Page where there is another orange CTA:

^ this is the CTA I'm wanting to act like the Email CTA but currently unsure how, therefore when they click this Landing Page version they will recieve this pop-up:

So that we can recapture their email, correlate it to their Contact record, and fire the automation.

By what you've said it sounds like there is a way to have the Landing Page CTA capture their email without the pop-up, by adding a [Contact Email] token to the inbound link for the landing page from the EDM email.

Excited for your help mate, because this is ground breaking to me!

Thankyou so far 🙂

Re: Landing Page CTA - how to act like Email CTA

matthew-aire — Thu, 30 May 2024 17:31:58 GMT

Hi @LSugrue

Thanks for your detailed reply - this explains things clearly.

I believe what I suggested would work for you. Create a new form with email as the hidden field on the landing page (see image below) and as suggested previsouly append the email address in the URL in the email CTA button. On submission the form should grab the email address from the URL and place it in the hidden form field.

You can then use this form as the workflow trigger also.

For the email CTA URL it would be something like this:

https://yourwebsite.com/yourwebsite?email={{ contact.email }}

Please give this a test and see if this works for you.

Matt Aire
HubSpot Freelancer | Founder @ pocketpros

Let's chat HubSpot - book a meeting

👌 If my reply was useful and helped answer your question, please mark it as a solution to help the community!

Re: Landing Page CTA - how to act like Email CTA

LSugrue — Thu, 30 May 2024 23:42:50 GMT

Hi @matthew-aire

I've created the new form with the hidden feild and added it to the landing page as seen below. This will eventually replace the "Lets Do It" button above it.

However I'm at a loss on how to attach the email token for the URL. If the contact comes through to the Landing Page from the Email they would have clicked on the blue "More Info" button, so would the token needed to be added somewhere around here as that's the only gateway to get to the Landing Page? If so how do I do this if the "Personalise" tool isn't avaiable as currently I've hard written your mention of ={{ contact.email }} but the page then cannot be found.

Thank you 🙂