topic Re: Customer Profile vs Buyer Persona in Content Strategy & SEO

Customer Profile vs Buyer Persona

MDisele — Fri, 15 Jul 2022 10:37:45 GMT

Hi everyone.

Im having quite a hard time understanding the difference between having a customer profile and a buyer persona. I think to some extent i understand what the 2 are (one outlines who your ideal customer is whether its a company or individuals and the other outlines who your buyers are, right? please correct me if i am wrong) but im worried that the information i have for a customer profile and that of a buyer persona are basically the same. Its just that the customer profile isnt as detailed as the buyer persona but they are basically the same. Should i be worried?

Re: Customer Profile vs Buyer Persona

TitiCuisset — Mon, 18 Jul 2022 13:56:07 GMT

Hi @MDisele

Thank you for reaching out.

I want to tag some of our experts here - @Olivia_Bagnall @Jnix284 @Josh do you have any thought to share with @MDisele on this?

Thank you!

Best

Tiphaine

Re: Customer Profile vs Buyer Persona

Josh — Mon, 18 Jul 2022 14:47:24 GMT

Hi @MDisele,

Great question!

The customer profile should focus on the types of customers that are ideal for you. For example: manufacturing businesses in North America with annual revenues between $100 Million-$500 Million. This could be a bit more detailed as needed.

Your buyer persona should be the individuals that you would need to engage with for them to become your customers. This might be from a marketing, sales, or even customer service perspective. Using the profile from above, a buyer persona might be: Senior Engineer at a North American Manufacturer that has buying power and involved in new product development.

You might have multiple personas at one customer profile and typically the more complex the sale, the more personas you would need to identify. You should still have 1 primary persona and probably not more than 8-10 or it will become too difficult to produce content/assets/information that is specific enough to each persona.

I hope this helps!

Josh

Thanks for the ping @TitiCuisset!

Re: Customer Profile vs Buyer Persona

MDisele — Wed, 20 Jul 2022 07:39:54 GMT

Thank you very much for the response.

I believe that now i can be able to come up with buyer personas centered around my customer profiles.

Re: Customer Profile vs Buyer Persona

TrishaCanoza — Mon, 01 Aug 2022 09:02:10 GMT

Wow, that was so beautifully and concisely explained @Josh !

Re: Customer Profile vs Buyer Persona

MAyman5 — Sat, 05 Nov 2022 07:31:23 GMT

Buyer persona is for prospects. so it is your fictional profile about how will your perfect customer look like. you have only one or 2 of it.
Customer profile is for existing customers already. people who had interactions with your business. so you collect their data and put it in one profile. and you have it for each customer.

Re: Customer Profile vs Buyer Persona

FOyamendan — Wed, 25 Jan 2023 07:32:00 GMT

Customer Profile is your Target market while your buyers persona are the people that exist within that market target.

Buyer persona

Shadi96 — Sun, 21 Dec 2025 16:51:00 GMT

A buyer persona is a semi-fictional profile that represents the ideal customer. It is based on real data such as demographics, goals, challenges, and buying behavior. Buyer personas help businesses understand their audience better and create more targeted marketing messages, products, and campaigns.