CRM and Pipeline Management for Content Marketers

JGoldbergUnito — Thu, 29 Aug 2024 15:16:09 GMT

Hi everyone!

I just published an article for Unito that I thought would be especially valuable to any other content marketers who use HubSpot in their day-to-day.

It focuses mostly on the attribution question: how do you know whether or not your work is having a direct impact on conversions and the company's bottom line?

I interviewed Uplevel's director of content, Lauren Lang to get her input as an expert in this topic. Lauren has done a ton of research into attribution for content marketers and developed a concept for a content marketing pipeline in HubSpot (though it can be set up in virtually any CRM).

Check out the article here and let me know what you think!

Re: CRM and Pipeline Management for Content Marketers

Jaycee_Lewis — Thu, 29 Aug 2024 20:02:32 GMT

Thanks for sharing @JGoldbergUnito 🙌 – Jaycee

topic Re: CRM and Pipeline Management for Content Marketers in Content Strategy & SEO

CRM and Pipeline Management for Content Marketers

Re: CRM and Pipeline Management for Content Marketers