topic Re: Image Compression Tools in Content Strategy & SEO

Image Compression Tools

RIAAdvisors — Fri, 27 May 2022 00:07:16 GMT

My team has been working on SEO for our website. We have recently discovered that the thing negatively impacting our website speed the most is our images. We have over 33,000 and they are large. We use WordPress admin and are familiar with the plug-in options available to automate the compression of these images (past and future). However, we have run into a problem with this kind of plug-in that prevents it from being a perfect fit/good solution for us. The problem being this: the plug-in compresses and resizes images in the media folder to optimize them. But, if we're using the same image in multiple places on the website, and the plug-in cannot identify that, how can we ensure that it properly reformats in a way that considers all locations it may be found? Has anyone else run into this and did you find efficient workarounds or alternate solutions to a plug-in? Please share. Thank you in advance.

Re: Image Compression Tools

danmoyle — Fri, 27 May 2022 16:43:01 GMT

Hi @RIAAdvisors. I can't gaurantee this is exactly what you're looking for, but here's a company that's very helpful and I believe could be an option for you: Image Engine.

Re: Image Compression Tools

RIAAdvisors — Fri, 03 Jun 2022 00:53:02 GMT

Thank you @danmoyle - will check it out.

Re: Image Compression Tools

PJanakiraman6 — Mon, 19 Sep 2022 04:45:15 GMT

Hi RIAAdvisors, I was looking for an in-house HubSpot app for image compressions just a few weeks ago, and I discovered this one app that does automatic image compressions called LitePics. According to what I've learned, it optimises images in my email, landing page, or any web page because I use the same or similar creatives throughout the HubSpot portal.

It does have a monthly compression limit of 20 images, so if you have 33,000 images, you may need to look into any premium plans they offer. I currently have 12000 images in my portal and chose the express plan, which covers approximately 15000 images.I'm just passing along something I discovered in HubSpot, I hope it helps you out now 🙂

Re: Image Compression Tools

DCarter60 — Thu, 11 Sep 2025 05:52:22 GMT

I’d recommend using a CDN with image optimization (like Cloudflare, Imgix, or Optimole). That way one master image can be resized on the fly, avoiding duplicate compression issues across your site.