topic SEO Audit for Clients in Content Strategy & SEO

SEO Audit for Clients

mickeyschlut — Fri, 14 Aug 2020 14:24:55 GMT

My team is putting together a service to do audits on potential clients websites and I have been looking all over the place for what site auditing software would be best for breaking down a clients site. By breaking down I mean analyzing their position in SEO, error messages on the site, CSS errors etc. I have seen everything from SEMrush, Marketingrader and more and can't seem to come to a clear conclusion about what would be best to give an audit. Do any of you have a site auditor for clients that you prefer to use? Any responses would be greatly appreciated.

Re: SEO Audit for Clients

natsumimori — Mon, 17 Aug 2020 07:43:07 GMT

Hi @mickeyschlut ,

Thank you for posting your question in the Community.

I wanted to tag in some top contributors for this discussion: @Nynke_HM , @Aakar , @Krystina and @Phil_Vallender If you know any recommendation, could you share with @mickeyschlut ?

Re: SEO Audit for Clients

mickeyschlut — Mon, 17 Aug 2020 14:03:08 GMT

Appreciate the response, any guidance on this would be greatly informative.

Re: SEO Audit for Clients

annefreeman — Tue, 18 Aug 2020 09:36:45 GMT

The best thing to do in a site audit is to use multiple tools and integrate them into a single report. I use Screaming Frog SEO spider, SEMrush, Ahref, search console, and Google Analytics into a single report.
Use everything to explore and write out every error. Also, make sections in the report example: Developers End, Writer's End, SEO end.
This way it would be easy to make changes. All the links should be clickable.

Re: SEO Audit for Clients

sparnell — Wed, 19 Aug 2020 01:59:42 GMT

I agree with Anne. We've been doing website audits for over 5 years and it has evolved using mulitple tools into a single report. Recommendations become the basis for proposal options.

We use Google Analytics, Google Search Console, Google Ads Keyword Tool, Google PageSpeed Insights, Moz, Screaming Frog, SpyFu, and BuiltWith.

Re: SEO Audit for Clients

mickeyschlut — Mon, 24 Aug 2020 17:59:03 GMT

This was great! Thank you for your feedback on this.

Re: SEO Audit for Clients

Cianodonoghue — Mon, 31 Aug 2020 09:26:36 GMT

+1 on ScreamingFrog and Search Console.

I'm still surprised by the number of marketers who don't look into the Google Search Console data.

Re: SEO Audit for Clients

Getseowebsite — Sat, 29 Jan 2022 06:31:56 GMT

Use Google analytics and Ahrefs for complete audit for clients.