topic Re: Manage duplicate contacts in Lists, Lead Scoring & Workflows

Is there a way to automate the merging of duplicate contacts in HubSpot?

Wagner_Correia — Thu, 02 Apr 2026 01:14:00 GMT

Is it possible to create a workflow, or enable some other way, to automate the process for merging duplicate contacts in HubSpot?

Moderator Note: This post was reviewed for relevancy and optimized for clarity on April 1, 2026. Thank you for your contributions to the HubSpot Community!

Re: Manage duplicate contacts

natsumimori — Tue, 19 Jan 2021 02:57:10 GMT

Hi @Wagner_Correia ,

Thank you for reaching out to the HubSpot Community.

Hmm, I haven't seen workaround for merging contacts automatically. Since HubSpot deduplicates contacts with its email addresses, this seems not possible for me.

@karstenkoehler and @Mike_Eastwood , any thoughts from you guys?

Re: Manage duplicate contacts

karstenkoehler — Tue, 19 Jan 2021 06:22:36 GMT

Thank you for tagging, @natsumimori.

@Wagner_Correia, it looks like you have a Professional subscription – which should give you access to the Manage duplicates tool in HubSpot. Navigate to Contacts or Companies, click the Actions dropdown menu and select Manage duplicates.

At the moment, this is as good as it gets in HubSpot. Aside from the automatic deduplication, there aren't additional options in HubSpot to automate this process. Workflows can't compare two objects, they only enroll one contact, company etc.

On the HubSpot App Marketplace, there is an app called Dedupely. I haven't tested it myself but it could be what you're looking for: https://ecosystem.hubspot.com/marketplace/apps/marketing/data-management/dedupely

Hope this helps!

Re: Manage duplicate contacts

Wagner_Correia — Tue, 19 Jan 2021 13:49:56 GMT

Thanks for the help @natsumimori and @karstenkoehler .
I ended up doing it manually, but I will study the suggestion presented, @karstenkoehler .
Tks

Re: Manage duplicate contacts

anaaldea — Tue, 25 May 2021 09:20:02 GMT

Ana, from Spain. We have an app called "Powerspot" that includes a de-duplicator tool. And it´s free-->https://www.powerspot.app/

Let me know if it can help!

Re: Manage duplicate contacts

LaurenRyan — Tue, 01 Nov 2022 17:53:20 GMT

We use Insycle to help with deduplicating records in HubSpot (and HubSpot & Salesforce when integrated). Here's a quick 12-minute webinar on how to do that!

Re: Manage duplicate contacts

LeonardoDVinci — Mon, 15 May 2023 05:50:38 GMT

This only works for admin and users with full access on CRM settings (contact edit, view and delete is set to everything). If the user has either a "team only or owned only" access, this tool is disabled for them.