topic Re: Best Way to Learn How to Use HubSpot in Tips, Tricks & Best Practices

Best Way to Learn How to Use HubSpot

KPower33 — Sun, 13 Jul 2025 12:47:28 GMT

Hi Everyone,

I just started a new marketing role and will be doing a lot of work in HubSpot for the company (social, email, list management etc). I have never used HubSpot before and am wondering what is the best way to learn how to use the tool? Is there a specific training I should start with? I would love to find some kind of training that really walks me through the product. Appreciate any help/tips!

Re: Best Way to Learn How to Use HubSpot

BérangèreL — Mon, 14 Jul 2025 09:19:58 GMT

Hi @KPower33 and welcome, we are delighted to have you here!

First of all, congratulations on your new marketing role!!! 🎉

Here are some steps you can take:

You can leverage email to actively engage your audience—send personalized newsletters, manage subscriptions seamlessly, and deliver timely reminders that nurture visitors into high-quality leads, guiding them strategically through every stage of your sales pipeline.

You could use HubSpot’s email analytics to visualize your customers as they move through your marketing and sales motions.

Also, have you taken a look at pairing segmented lists with workflow automated emails to tailor your marketing emails based on engagement level?

Ads are a great way to boost and serve up relevant content to your audience at the right time to drive them to your website.

What have your strategies been around targeting the right customers to visit your site?
Creating an audience can target and retarget specific customer segments, optimizing ad spend and driving higher-quality leads back to your website.

Are you engaging with your potential leads via social media?
HubSpot has efficient ways to deliver messaging through multiple social media channels at once.

We recently launched Social Agent which can help you generate better social posts for you - all you have to do is review and approve.

You could also look at ways to segment your data to understand your audience and the type of leads we should be looking for.
This way, you can easily differentiate your audience, so you are sending the right message to the right audience, using the right channels.

Another tool you could think of is using lists and automation tactics to maintain the different types of prospects you have.

And to get you started, here are some resources:

- Welcome to the HubSpot Enterprise Community!
- Social Media Training: Social Media Marketing Certification Course: Get Certified in Social Media Strategy (FREE Certification Course)
- Email Marketing Certification: Email Marketing (FREE Certification Course)
- HubSpot Marketing Software Certification: Understanding Email in HubSpot (FREE Lesson)
- HubSpot Segmentation Lesson: Learn HubSpot List Segmentation (FREE Lesson)

Also, I'd love to put you in touch with our Top Experts: Hi @JenBergren, @franksteiner79 and @danmoyle do you have additional suggestions or tips to help @KPower33 onboard into HubSpot, please?

Have a wonderful day and thanks so much in advance! ❤️
Bérangère

Re: Best Way to Learn How to Use HubSpot

WebGuruz_Tech — Wed, 16 Jul 2025 15:03:58 GMT

Hi @KPower33 ,

You can get started now. ince you’ll be using HubSpot for things like social media, email, and list management, it’s a great idea to get comfortable with the platform early on.

You can start with HubSpot Academy, it’s 100% free and made by HubSpot itself. It has easy, step-by-step video courses that walk you through all the main tools.
https://academy.hubspot.com/

Key Features You’ll Be Using:

Social Agent- A smart tool that helps generate high-quality social posts for you — just review and approve. It saves time and keeps your social presence active.

Ads Tool- Run Facebook, Instagram, LinkedIn, or Google Ads directly inside HubSpot. Ads help you boost visibility and deliver the right content to the right audience at the right time.

Automated Emails & Workflows- Set up email sequences that send automatically based on user actions (like signing up, clicking a link, or filling out a form). Workflows save you time and help guide leads through their journey without manual follow-up.

List Segmentation- HubSpot lets you create smart lists based on filters (like contact behavior, location, lifecycle stage, etc.). This helps you send more personalized and targeted emails.

Here are some Resources:

HubSpot Knowledge Base – For quick how-tos and troubleshooting.

HubSpot Community – Ask questions and learn from other users.

HubSpot YouTube Channel – For visual learners who want quick tips and tutorials.

Recommended Courses:

HubSpot Marketing Software Certification – Learn how to use email, forms, lists, landing pages, and reports.
Email Marketing Certification – Helps you build strong email campaigns.
Social Media Marketing Course – Great if you’ll be managing posts and tracking performance.

With a bit of practice, you’ll be confident using HubSpot in no time.

Re: Best Way to Learn How to Use HubSpot

danmoyle — Tue, 22 Jul 2025 13:51:04 GMT

Welcome to the Community, and to HubSpot, @KPower33! Thank you @BérangèreL for the tag. 😁

First, you're doing the right thing by asking for recommendations. So many of us have been using HubSpot for so long, but we were all in a similar seat as you, wondering how the heck we were going to learn it all!

Here's a ist of Acadmey Certification Courses I'd suggest:

HubSpot Marketing Software Certification
Covers using email, forms, lists, landing pages, reporting, and key Marketing Hub features.

Inbound Marketing Certification
Fundamental strategies and techniques for inbound marketing, including SEO, blogging, conversion optimization, lead nurturing, and more.

Email Marketing Certification
Strategies and best practices for developing effective email campaigns using HubSpot’s email tools.

Content Marketing Certification
Comprehensive guidance on creating and distributing effective content, foundational for users exploring Content Hub.

Content (CMS) Hub Implementation Certification
For CMS users, this course covers technical setup, website structuring, and ongoing management of websites on HubSpot’s Content Hub.

Digital Marketing Certification
Broad digital marketing concepts and tactics, valuable for users focusing on cross-channel strategy.

My advice for new HubSpotters is to start with these core HubSpot Academy certifications and supplement your learning with active community engagement, practical exercises, and learning bootcamps for HubSpot mastery.

Hope that helps!

Re: Best Way to Learn How to Use HubSpot

KPower33 — Tue, 22 Jul 2025 17:18:30 GMT

Thanks everyone for your help!