topic Re: Inbound vs. Inbound Marketing in Tips, Tricks & Best Practices

Inbound vs. Inbound Marketing

web-apprentice — Fri, 29 Apr 2022 14:12:44 GMT

I am currently Inbound certified and just started the Inbound Marketing certification. I find this a tad confusing. It seems like Inbound is more of an overview and Inbound Marketing digs more deeply into the mechanics. Would this be a fair was of looking at the difference between the two certifications?

Re: Inbound vs. Inbound Marketing

kvlschaefer — Thu, 28 Apr 2022 19:26:19 GMT

Hi @web-apprentice,

That's a great question!

I wanted to refer you to this conversation regarding the Inbound and Inbound Marketing courses. One of the academy professors, @KyleJepson, explains the difference between the two courses.

Hope this helps! 🙂

Cheers,

Kristen

Re: Inbound vs. Inbound Marketing

Phil_Vallender — Tue, 10 May 2022 08:16:15 GMT

Hi @web-apprentice

In my opinion 'Inbound' is a whole philosophy for business, encompassing the entire customer lifecycle as can be represented by the flywheel model, whereas 'Inbound Marketing' is the specific part of that philosophy focussed on lead generation and opportunity creation.

Inbound Marketing is supported by Inbound Sales and Inbound Service philosophies to help businesses provide a more customer-centric experience across their entire journey with the company.

What's interesting is that while Inbound Marketing is predominantly geared towards generating new opportunities/customers though marketing communications, the flywheel approach aims to turn existing customers into a major source of new ones by improving success, satisfaction, loyalty and evangelism though good sales and customer service experiences.

Hope this helps.

Re: Inbound vs. Inbound Marketing

kvlschaefer — Fri, 29 Apr 2022 12:38:53 GMT

This is great!

Thanks for sharing, @Phil_Vallender!

Re: Inbound vs. Inbound Marketing

DSwartz — Thu, 05 May 2022 21:18:54 GMT

This is a solid explanation!

Re: Inbound vs. Inbound Marketing

CUdegbe — Tue, 10 May 2022 01:24:37 GMT

Thank you for asking this question. as a matter of fact, I am co-asking this too.

Re: Inbound vs. Inbound Marketing

CUdegbe — Tue, 10 May 2022 01:26:16 GMT

Oh! That's a great explanation there. Thanks for the clatrification.

Re: Inbound vs. Inbound Marketing

vyshnavi — Thu, 12 May 2022 19:41:58 GMT

The way you have explained the content was awesome. You have mentioned about the fly wheel approach it can also helps to get qualified leads.

Re: Inbound vs. Inbound Marketing

Berlin — Mon, 16 May 2022 13:05:39 GMT

Did you know that the Community is available in other languages?
Join regional conversations by changing your language settings!

Thank you for the helpful link. 👍

Re: Inbound vs. Inbound Marketing

kvlschaefer — Mon, 16 May 2022 13:12:28 GMT

You're very welcome, @Berlin!

Re: Inbound vs. Inbound Marketing

SZingaro — Mon, 06 Jun 2022 09:37:09 GMT

Clear explanation; thank you so much!