topic Re: Transactional emails - Best Practices? in Tips, Tricks & Best Practices

What are the best practices for setting up Transactional emails in HubSpot?

fafaba — Mon, 06 Apr 2026 21:57:44 GMT

Hi,

Our transactional emails add on is finally set up and I have some questions about it:

- From what I understood, transactional emails are email that can't be unsubscribed from, correct ?

- So it means, I can have a different footer without the "manage communication" preference because they are not marketing emails right?

- What others thing I should consider maybe about Transactional emails?

Thank you!

Moderator Note: This post was reviewed for relevancy and optimized for clarity on April 6, 2026. Thank you for your contributions to the HubSpot Community!

Re: Transactional emails - Best Practices?

karstenkoehler — Thu, 04 Apr 2024 13:58:28 GMT

Hi @fafaba,

@fafaba wrote:

From what I understood, transactional emails are email that can't be unsubscribed from, correct ?

Correct. That's why this email type should only be used for communication where an unsubscription option is not required. https://knowledge.hubspot.com/marketing-email/how-to-use-transactional-email-in-hubspot

@fafaba wrote:

So it means, I can have a different footer without the "manage communication" preference because they are not marketing emails right?

Correct. HubSpot does however automatically remove the "Manage preferences" and "Unsubscribe" link from the default email footer when you change the subscription type to "Transactional".

@fafaba wrote:

What others thing I should consider maybe about Transactional emails?

Never use this subscription type for anything that's marketing or sales. (My reply does not constitute legal advice.) Transactional emails are really only supposed to be used for confirmations, reminders, contractual updates etc.

Also keep in mind that, if you set up a dedicated IP along with transactional emails, you're not sharing your email reputation with other HubSpot customers. More than with regular emails, you want to make sure your transactional emails are opened, clicked, never bounce, never are marked as spam.

Best regards!

Re: Transactional emails - Best Practices?

fafaba — Thu, 04 Apr 2024 14:52:14 GMT

Thank you for the answers however regarding the text about the manage preferences, i believe in my case hubspot can't remove it. They are HTML footer that I insert so I have to duplicate those footer and remove that line to be used as footer for transactional emails.

Re: Transactional emails - Best Practices?

karstenkoehler — Thu, 04 Apr 2024 14:55:24 GMT

@fafaba Correct, for transactional emails HubSpot will simply not require the preference tokens to be present. The defaul footer will reflect that automatically. Your custom footer would have to be adjusted accordingly.