topic Re: Marketing Campaign Hierarchy in Tips, Tricks & Best Practices

Marketing Campaign Hierarchy

NRedditt — Wed, 19 Jul 2023 04:20:10 GMT

Is there a way to create a campaign hierarchy in hubspot and have parent & child campaigns? At my previous role we used Salesforce and Pardot, and having a hierarchy setup was a useful way of grouping campaigns for reporting purposes.

Eg if we're going to events for the same organisation but to different locations, it would be good to be able to have an organisation as a parent campaign, and then the different locations as child campaigns, so that way it's easier to create reports of overall performance and then look at the individual locations.

I see you can create custom campaign properties, but it doesn't look like I can create a property that has a dropdown for other campaigns.

Re: Marketing Campaign Hierarchy

karstenkoehler — Wed, 19 Jul 2023 04:43:47 GMT

Hi @NRedditt,

This is currently not possible but the product team is already working on it: https://community.hubspot.com/t5/HubSpot-Ideas/Parent-Child-hierarchy-feature-for-campaigns/idi-p/29234

I also recently talked to one of the product managers who have a few insights and confirmed this.

If you want to follow the updates and keep up the pressure, I'd recommend commenting on the idea and upvoting. The product team evaluates these requests based on their popularity.

You can also help others find the request more easily (and thus drive traction) by accepting my reply as a solution. I'd appreciate it, too.

Have a great day!

Re: Marketing Campaign Hierarchy

JTonseth — Tue, 03 Oct 2023 20:12:48 GMT

@karstenkoehler,Can we use a lookup field or any other workaround to achieve this? I want to at least link the campaigns togther.

Re: Marketing Campaign Hierarchy

storycollab — Wed, 08 Nov 2023 13:54:31 GMT

This is an important feature.

Re: Marketing Campaign Hierarchy

jklingbail — Wed, 08 Nov 2023 20:12:57 GMT

yes yes yes please implement this!

Re: Marketing Campaign Hierarchy

GTuinstra — Tue, 23 Jan 2024 16:37:44 GMT

Please implement this feature! This is a huge blow to reporting opportunities as it stands

Re: Marketing Campaign Hierarchy

HPearson7 — Thu, 14 Mar 2024 16:45:15 GMT

This feature is very important!

Re: Marketing Campaign Hierarchy

JHillman3 — Wed, 30 Oct 2024 13:01:35 GMT

This is a very important feature for reporting purposes

Re: Marketing Campaign Hierarchy

JMacDonald6 — Wed, 19 Mar 2025 17:23:04 GMT

Any updates on this? I saw on the product page that it was in "planning" stage back in October 2024.

Re: Marketing Campaign Hierarchy

LReiser — Tue, 03 Feb 2026 16:55:51 GMT

Is there an update on when this feature will go live?

Re: Marketing Campaign Hierarchy

STierney — Wed, 04 Feb 2026 18:48:58 GMT

Hey @LReiser - thanks for following up here!

While it looks like the beta in the team's most recent update from Sept 3, 2025 is no longer accepting applicants, I'd like to tag in @ankur_gupta to see if there are any recent updates we can share from this year.

Shane, Senior Community Moderator