topic Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself) in Tips, Tricks & Best Practices

What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

kvlschaefer — Wed, 07 Dec 2022 11:30:28 GMT

Hey Community,

Have you ever seen a holiday marketing campaign that left a lasting impression?

Which words come to your mind when you think about this marketing campaign?

The most memorable holiday marketing campaigns for me are those that are heartwarming, relatable, and provoke some kind of emotion, whether it’s nostalgia, joy, or maybe even a tear or two!

One of my favorites is the touching holiday commercial from Heathrow Airport. Do you remember this one?

We would love to hear your thoughts on holiday marketing campaigns!

Reply in the thread below:

Do you have an example of a memorable holiday marketing campaign from your home country (or adopted home?) It can be your campaign as well 🙂
Why does this marketing campaign stand out to you?

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

kvlschaefer — Thu, 08 Dec 2022 09:24:50 GMT

Let's get this thread filled with memorable holiday campaign videos and examples!

Hi @danmoyle, @Jnix284, @jolle, @crispyGTM, @JenBergren, @NicoleSengers, @Mike_Eastwood - Is there a particular holiday campaign (it can be any holiday 🙂 ) that stands out to you?

Thank you! 😊

Best,

Kristen

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

danmoyle — Thu, 08 Dec 2022 14:09:06 GMT

Can't wait to see everyone's shares!

This isn't exactly a campaign, but a single TV ad. I remember this every year around this time and it always brings me a simple joy. I love family, and I love the holiday season. So this gets to me every time I see it.

I also love our regional coffee shop's seasonal campaign, including their Ugly Christmas Sweater they sell. Biggby sends weekly emails with coupons, announcements, merch, and more and this time of year it includes seasonal drinks and ads like this (plus I'm seeing the ad in my social feeds):

The two things in these holiday ads that resonate for me are: Family (Folger's) and my peronal connection (Biggby).

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

Jnix284 — Fri, 09 Dec 2022 00:46:13 GMT

@kvlschaefer another great topic, thanks for the mention!

With so many places starting the holiday season earlier and earlier every year, I had to think back to years when the start of the season actually felt like the start of the season...

Not sure if this was part of a bigger holiday campaign, but seeing the commercial again it is exactly how I remember it. This one was memorable to me because it came out the same year I watched the original A Christmas Carol movie for the first time and it was a special memory with my family.

I also remember a lot of commercials from the late 80s and 90s for Hershey Kisses where they made the chocolates animate like bells to play we wish you a merry christmas and it's hard not to think of the holidays without thinking of the Coca Cola polar bear.

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

danmoyle — Fri, 09 Dec 2022 20:02:36 GMT

Yes! Love this one too. 😊

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

danmoyle — Fri, 09 Dec 2022 20:04:34 GMT

@kvlschaefer I forgot to comment - that Heathrow ad is freaking adorable! Love that!

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

JenBergren — Sat, 10 Dec 2022 17:43:54 GMT

Hi @kvlschaefer I will be on the lookout and try to remember any good campaigns, just wanted to say that Heathrow ad is adorable!!!

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

kvlschaefer — Tue, 13 Dec 2022 13:17:26 GMT

The Folgers ad always pulls my heartstrings, @danmoyle 😊

Your regional coffee shop's holiday campaign is very creative!

Thank you for spreading the holiday cheer!

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

kvlschaefer — Tue, 13 Dec 2022 13:19:35 GMT

A trip down memory lane!

Thanks for sharing this adorable ad, @Jnix284 🤗

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

kvlschaefer — Tue, 13 Dec 2022 13:29:04 GMT

Hi @JenBergren and @danmoyle,

Thanks, @JenBergren! Looking forward to seeing a holiday campaign 😄

Do you remember seeing the sequel to this ad? 😊

I'm not sure which one is more adorable!

Re: What is the Best Holiday Marketing Campaign You've Ever Seen? (You Can Include Yourself)

danmoyle — Tue, 13 Dec 2022 13:37:52 GMT

Sooo sweet! Love this campaign. It could be a decades-long effort with a new story every year and I'd come back for it. Thank you for sharing @kvlschaefer 🎄