A/B testing in an automatic workflow

ARincón — Tue, 27 Sep 2022 06:55:06 GMT

Hi!

I am trying to implement A/B testings in automatic workflows but I can't find the option.
So I created multiple workflows with different variables but it takes time and there is a possibility of errors in the workflows.

Thanks for the help!

Re: A/B testing in an automatic workflow

Phil_Vallender — Tue, 27 Sep 2022 08:15:58 GMT

Hi @ARincón

Workflows themseleves dont support A/B testing. But now, since a recent-ish update, you can include emails with A/B tests within workflows - allowing the workflow to enroll contacts at the right time but testing variations of the emails they receive.

Automate A/B email testing with workflows

Hope this helps.

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A/B testing in an automatic workflow

Re: A/B testing in an automatic workflow