topic Do Campaigns tracking/tools actually work? in Tips, Tricks & Best Practices

Do Campaigns tracking/tools actually work?

Taytaywells — Thu, 09 Jun 2022 23:43:39 GMT

We use Hubspot Enterprise tools and struggling to make the Campaigns actually work for us. Do you have any best practices or hacks on how to use the Campaign tracking to produce meanful ROI of marketing spend, etc?

Thanks!

Re: Do Campaigns tracking/tools actually work?

kvlschaefer — Fri, 10 Jun 2022 20:46:36 GMT

Hi @Taytaywells,

Thank you for reaching out!

I would like to invite a few experts from our community to get this conversation going.

Hi @danmoyle, @Sam62, @DavidDennison, @NicoleSengers, - Do you have an tips or hacks for @Taytaywells?

Thanks!

Best,

Kristen

Re: Do Campaigns tracking/tools actually work?

danmoyle — Fri, 10 Jun 2022 21:01:25 GMT

@Taytaywells I think one of the best pieces of advice is to make sure all of the content / assets you and your team create get tied to a campaign, including the latest addition of forms. Once you're using it to paint that holistic view of your marketing efforts, you can use attribution reporting to ask these 3 questions:

And here a few articles from partners on making the most of campaigns:

Hopefully that helps refocus y'all's campaign reporting efforts. All the best!