DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submission

SaketTripathi25 — Thu, 16 Oct 2025 06:50:23 GMT

Hi everyone,

I’m trying to implement Google Ads Enhanced Conversion Tracking for a HubSpot form submission, but I’m facing an issue where the dataLayer doesn’t pass the user’s email address after successful form submission.

Here’s what we did:

On the thank-you page, we placed this code snippet to push the enhanced conversion data:
<script>
dataLayer.push({
'event': 'ec_formsubmit',
'enhanced_conversion_data': {
"email": 'email'
}
})
</script>

When we test the form and inspect the dataLayer in the browser console on the thank-you page, the “email” value appears as a literal string 'email' instead of the actual user email that was entered in the form.

Attached below is a screenshot of the console showing the dataLayer output after submission — as you can see, it’s not capturing the user’s email.

Note: Our website is on the Drupal platform, and we are using the HubSpot form on Contact us and Request a demo CTAs. We have already created a conversion action on Google Ads and triggered it with the help of GTM.
Website link: https://www.beroeinc.com/contact

Any guidance or code examples from the HubSpot developer community would be really appreciated. Also, please do let me know after making changes to the code what changes we have to do on the GTM, too, if needed.

Thanks in advance!

Saket Tripathi
(Assistant Digital Marketing Manager at Beroe Inc.)

Re: DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submi...

chighsmith — Thu, 16 Oct 2025 22:08:28 GMT

Hi @SaketTripathi25,

Thank you for posting to the Community!

I'd like to tag in some of our Top Contributors to see if they have any ideas on this -- Hi @Franci @beeginman and @jolle Do any of you have any tips for @SaketTripathi25?

Cassie, Community Manager

Re: DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submi...

SaketTripathi25 — Mon, 10 Nov 2025 08:42:18 GMT

Hi @chighsmith

I haven't received any response to my query. I need a solution asap kindly let me know what can I do to get reply of my query asap so that I can implement Enhance Conversions for my company.

topic Re: DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submi... in APIs & Integrations

DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submission

Re: DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submi...

Re: DataLayer not passing user email for Google Ads Enhanced Conversions after HubSpot form submi...