topic Re: Data Sync in APIs & Integrations

Data Sync

vid — Tue, 07 Mar 2023 17:58:31 GMT

Hey guys,

I'm new to HubSpot and I'd like to ask what could be the best option to implement data synchronization between one's own web application and HubSpot.

The direction of own app -> HubSpot is clear (through APIs, whenever something changes on our end).

However, for synchronizing changes made directly in HubSpot to our own app, I saw multiple options:

Use an app on the Marketplace for synchronizing data directly from our own DB
Use webhooks: https://legacydocs.hubspot.com/docs/methods/webhooks/webhooks-overview
Use a workflow with a webhook - haven't seen an option to set up a trigger similar to "contact properties changed" + it would require us to upgrade our HubSpot plan.

I would really appreciate any kinds of suggestions.

Re: Data Sync

Jaycee_Lewis — Wed, 08 Mar 2023 18:07:51 GMT

Hi, @vid 👋 Thanks for reaching out! I cannot tell you. I cannot say which option is best for your use case, but you are on the right path in your research.

Option 1, depending on what you use, will likely be the best choice if you want something no-code or easier to plug and play.

Option 2 will require at least some developer resources to get your app created and OAuth set up. But once that is done, the setting up of webhook subscriptions is pretty straightforward.

Option 3 is a challenge (in the best way) due to needing to find a suitable enrolment condition. If this route is one you're open to, we can tag some community champions who love solving workflow riddles. And see if they can share any insight into how you approach this option.

Can you share any other details, limitations, or considerations? That might give context to the community.

Thank you! — Jaycee

Re: Data Sync

Jaycee_Lewis — Wed, 08 Mar 2023 18:09:13 GMT

Additionally, here is the updated dev documentation on Webhooks. There is nothing wrong with the legacy doc you linked to, and I think this one is easier to read and navigate.

— Jaycee

Re: Data Sync

vid — Thu, 09 Mar 2023 09:54:03 GMT

Hi @Jaycee_Lewis ! Thank you for the answer. I think the 2nd option - Webhooks fits our needs the best.

Re: Data Sync

Jaycee_Lewis — Thu, 09 Mar 2023 15:06:42 GMT

Hey, @vid That's great to hear.

Have fun building! — Jaycee

Re: Data Sync

ffelfel — Thu, 22 Jun 2023 08:42:10 GMT

Hello Community,

What's the best way to sync the data between my website and Hubspot: as soon as a new contact creates an account on my website, they will be created automatically on Hubspot and the properties will be updated. Same thing as soon as I update the status of a contact or the owner on Hubspot; they will be automatically changed on the website.
This goes also for creating the deals and updating them.
Can this be done using Hubspot two-way sync or would I need another app to facilitate the sync? In that case, what's the best app to sync the data between Hubspot and my website?
My second question is I don't want the employees to feel like they are using two different platforms (Hubspot and our website) and they are repeating the work: do you have an idea on how to use Hubspot and the website as one platform?

Re: Data Sync

RubenBurdin — Wed, 10 Sep 2025 17:20:20 GMT

Hi @vid In 2025 the conversation has moved on quite a bit since this original thread.

Back in 2024, the main options people weighed were webhooks, workflow hacks, or third-party marketplace apps. Today HubSpot’s newer CRM v3 APIs together with the official Webhooks API make it much easier to subscribe to property-level changes without having to maintain fragile workflow triggers

(https://developers.hubspot.com/docs/api-reference/webhooks-webhooks-v3/guide )

This means you can now reliably push updates from HubSpot back into your own app with much less custom plumbing.

For teams that don’t want to maintain webhook infrastructure themselves, HubSpot Data Sync still only offers one-way sync for most objects, so true two-way requires either building your own handler or adopting a dedicated sync layer. The practical question is whether you want to invest engineering cycles on authentication, retry logic, and rate-limit handling, or outsource that complexity.

Many teams in 2025 are leaning on managed two-way sync platforms because they take care of token rotation, conflict resolution, and data model mismatches at scale, while still letting you define business logic events (example: only push back changes when a key property like owner or lifecycle stage updates).

If consistency between HubSpot and your app is mission-critical, it’s worth considering a two-way sync approach rather than bolting together APIs piecemeal. That’s the direction the ecosystem is moving in for 2025, where real-time sync avoids the “double work” problem you mentioned and makes both sides feel like one platform. If you need that reliability, Stacksync keeps HubSpot and your app mirrored in real time without custom webhook scaffolding.

Re: Data Sync

ellabellasway — Sun, 08 Mar 2026 19:48:55 GMT

The sync landscape has changed a lot in the last 2-3 years. The old pattern of finicky webhook listeners running on a server has given way to managed sync platforms. Good riddance i say!

Here's what's working today:

Managed two-way sync platforms (like HubSpot's Operations Hub sync, or third-party tools) handle token rotation, conflict resolution, and API version changes for you. The tradeoff is less flexibility with custom data models.

Event-driven sync with a queue, instead of direct API calls, you push changes to a queue (SQS, Pub/Sub) and consume them asynchronously. Much more resilient to API downtime and rate limit spikes.

For SaaS product data specifically (usage events, feature adoption, billing metrics), HubSpot-native marketplace apps are now the simplest path. They understand HubSpot's property model, handle the v3 API quirks, and don't require you to manage auth or webhooks. Worth evaluating before building custom if your use case fits.