topic Betreff: Correct way of submitting HSA/UTM parameters with Form API in APIs & Integrations

Correct way of submitting HSA/UTM parameters with Form API

WbServiceBerger — Thu, 31 Oct 2024 21:30:46 GMT

Hi, I send forms via the form API to HubSpot and would like to know the correct way of sending the HSA parameters. All I found is to send UTM parameters as properties, but I am unsure if these will be recognized by HubSpot Marketing Ads, so that contacts are associated with Google campaigns in HubSpot.

I cannot use the tracking code script in this particular case, but I do have the "hubspotutk" cookie available.

In short, since the tracking code cannot track HSA and UTM parameters, how should I submit them when submitting the form via the API, or is there another way to submit them alongside the form?

Re: Correct way of submitting HSA/UTM parameters with Form API

Jaycee_Lewis — Fri, 01 Nov 2024 20:21:14 GMT

Hey, @WbServiceBerger 👋 It sounds like you are on the right path. Sending these properties and their values along with the `hubspotutk` with your form submission is the correct approach. You can send the analytics property (HSA property) `hs_analytics_source` but you cannot send the two drill-downs, `hs_analytics_source_data_1` and `hs_analytics_source_data_2`, as these are automatically set based on values from the UTM properties. So some experimentation on your implementation is likely needed since you are operations without the tracking code in this use case.

I'd recommend digging into both of these articles as they explain how these properties function so you can set up a test to see if it will work in your use case.

Please don't hesitate to share an example request and response from your testing if you have additional challenges. Or please let us know how you ended up solving for this use case, I sure other community members have run into similar challenges.

Have fun testing! — Jaycee

Betreff: Correct way of submitting HSA/UTM parameters with Form API

WbServiceBerger — Sat, 02 Nov 2024 09:39:36 GMT

I had no luck sending the tracking parameters as properties.
I mean, this way I do have them in the contact but they are not recognized by hubspot.

As I can not send the drilldown parameters at all i tried to add the tracking parameter to [context][pageUri] and this did the job 🙂
Now I see the event under actions, that the user clicked the campaign.