topic Passing data into Hubspot in APIs & Integrations

Passing data into Hubspot

RiveraDev — Fri, 27 Sep 2024 19:28:06 GMT

Can I pass ALL collected data from a form on an external site into Hubspot CRM? Specifically data from custom fields.

Basically I've got a webform that serves as a membership application for a community we're building on the Kajabi platform. The form asks users to supply a variety of information that doesn't automatically map to existing Hubspot fields but we would like to house all this info within our Hubspot CRM.

To integrate Kajabi with Hubspot I've set up a Zapier Zap which is working. However only basic contact info (name, email, etc.) are the only fields passing into the CRM. How can I get all the data associated with that contact's submission into Hubspot? Do I need to create custom property fields in HS?

Here is a link to the form: https://blazin-babes.mykajabi.com/member-application

Re: Passing data into Hubspot

MrJustinGivens — Fri, 27 Sep 2024 19:37:34 GMT

@RiveraDev yes you can.

You need to look into the submit data endpoint of the HubSpot API.

If this helps, mark it as a solution!

Re: Passing data into Hubspot

evaldas — Sat, 28 Sep 2024 14:10:40 GMT

Hi @RiveraDev,

Since you are using Zapier and contacts already get successfuly recorded in HubSpot CRM, then there are couple of things to consider:

1) Properties do not get created automatically by the CRM, so if there are any form fields that do not align to any of the existing properties, a custom property needs to be created.

2) Review property mapping. Zapier should allow you to map data points from your form to HubSpot properties.

3) Ensure that properties in HubSpot CRM can handle the values passed along from the form. This means making sure that any select/multi-select have the same options as the form - new options won't get automatically created in the property.

I am not 100% that Zapier will allow property mapping for Kajabi, but would be surprised if doesn't. In that case you could try going the API route that @MrJustinGivens suggested.

Alternatively, you could also try placing a HubSpot tracking code on your website, which might automatically capture form submissions. However, you would need to create a lot of custom properties that match whatever HubSpot deems the property to be named, which can be seen on a form submission as a warning, like so:

Hope this helps!