Hubspot tracking code in web-app via GTM

Mvs — Fri, 07 Jun 2024 14:19:05 GMT

Hi all,

We have added the Hubspot tracking code via GTM to

- our website: example.com

- our web-app: app.example.com

The goal is to be able to create/update Contacts in Hubspot when they create a user account in our web-app.

From the documentation I learned that we need add to the web-app:

- an identify function

- trackPageView events

Can someone advise how to add these via GTM?

I tried simply copy pasting the code snippets from the API documentation into Custom HTML snippets in GTM, but that doesn't seem to work.

Any advice would be greatly appreciated!

Kind regards,

Michiel

Re: Hubspot tracking code in web-app via GTM

SteveHTM — Fri, 07 Jun 2024 18:28:57 GMT

@Mvs - I hope I understand the context correctly. Won't this setup always have the issue that client-side Javascript won't ever have the access rights to creat a HubSpot record?

I have been through a similar setup on a recent project and tried to resolve it in a couple of ways:

- The app creates a "signal" to HubSpot via a 3rd party plugin like Segment which can then create the records (and populate it with internal app information beyond just name/email etc.)

- Asking the user to register using a HubSpot form that then redirects on submit to the app interface with query string parameters that carry name/email/etc. This requires a bit of form customization, but give a nice uniform experience for CTA forms across your site.

Hope this is helpful.

Steve

topic Hubspot tracking code in web-app via GTM in APIs & Integrations

Hubspot tracking code in web-app via GTM

Re: Hubspot tracking code in web-app via GTM